SEO Services

SEO costs vary from SEO agency to agency, how much you'll pay will depend on your niche, the size of your website, the competitiveness of what you are looking to rank for and the quality of work done to date. Typical SEO costs range from $500 for small consultants/freelancers, agencies typically start from $1000 a month onwards. At Assertive our SEO services start at $2000 a month on a rolling-retainer basis.

Cheap SEO is risky, especially for larger businesses or businesses operating in complex niches such as casino, iGaming, health, finance etc.

How much you pay will be dependent on a lot of factors, this is why we recommend clients getting an SEO audit prior to getting a quotation as an audit can uncover the true degree of issues and what's likely to be required to rank, allowing for a far more realistic pitched budget / SEO retainer.

The word "best" is subjective because it's very broad, which, in SEO isn't ideal. Each business will have its own agency fit, there isn't a one-size fits all solution for the best seo company, you will generally find through proper diligence checks or by getting a recommendation or referral. The best SEO company for your business will depend on your niche, some niches require specialist agencies who deal specifically in that niche, whilst other more general agencies may be a better suit for businesses in less competitive niches.

SEO timeframes vary wildly depending on the current state of your website/domain along with budget, responsiveness, how quickly things get approved and implemented + lots more. There are lots of factors which impact how long SEO is likely to take. A competent agency should be able to demonstrate results within the first 6 months of an active SEO campaign — this could of course be shorter or longer depending on your pre-existing organic performance, quality of work to date and obviously how much you are investing in SEO as a channel. Some sites may take longer to show impact from work especially those that have had years of poor quality SEO work or have suffered from spam, manual actions or other SEO issues that have persisted.

Some agencies will quote impact in as little as 3 months, in our experience that's generally not enough time to make a viable difference, typically 9-12 months is more realistic. That being said, if the underlying organic performance is already good or if the domain is strong but "quick fixes" remain then it's perfectly viable to expect some result change in the first 3 months.

Cheap SEO almost always relies on automated tools, low-quality outsourced content or spam link building, all of which can damage rankings rather than improve them. Professional SEO involves senior strategists, in-house technical work, original content, real digital PR and proprietary tooling. The ROI gap is significant: clients on professional retainers see compounding revenue growth, while cheap SEO frequently rarely yields any real results, if it does, it's generally short-lived.

No. All retainers run on a rolling 30-day basis. We don't lock clients into fixed-term contracts because we're confident in the work we deliver. Clients retain ownership of all data, content, links and reports. We're good at what we do, therefore we feel no need to rope clients in to long-contracts.

Across our client base, we average 240% revenue increases within 12–24 months. We don't guarantee specific rankings (no legitimate agency can) but we set clear forecasts based on opportunity analysis, competitor visibility and your historical performance. You can expect a growth in rankings, high intent clicks and subsequently sales/enquiries etc.

We measure what affects revenue: organic traffic from high-intent keywords, conversion rate from organic, ranking growth on commercially relevant terms, and ROI versus retainer. We don't focus on vanity metrics like total keyword count or DA scores in isolation. We help clients to yield revenue from SEO efforts, this typically means benchmarking revenue, enquiry numbers and tracking the trends month to month.

Every retainer covers technical SEO, on-page optimisation, content strategy and creation, link building, monthly reporting and strategic consulting. Higher tiers add digital PR, CRO, custom dashboards, dedicated account management and access to SEO Stack. We provide dedicated sub-services such as SEO consulting or SEO auditing.

Local SEO targets geo-specific searches ("near me", city + service queries) and prioritises Google Business Profile, local citations, reviews and Map Pack visibility. National SEO targets non-geographic head terms across the whole market and focuses on domain authority, content depth and topical coverage. We deliver both, often in combination.

A verified address helps, but service-area businesses without a storefront can still rank in local results. We optimise Google Business Profile service areas, local landing pages and citation consistency for businesses without physical premises.

Yes. Technical SEO is core to what we do. We cover site architecture, crawl optimisation, indexation, Core Web Vitals, JavaScript rendering, structured data, hreflang and migration support. Our in-house dev team implements fixes directly when needed.

Yes. We focus on relevance and authority, not volume. Every link is acquired through digital PR, content-led outreach, or genuine editorial placement. We don't use PBNs, link farms or any tactic that violates Google's spam policies.

GEO is the practice of optimising content and brand signals so your business appears in AI-generated answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Mode. With AI Overviews and AI Mode reducing traditional click-through rates, brand visibility inside LLM responses is increasingly important. Good GEO is heavily dependent on good SEO, so we deliver them together.

AI Overviews are reducing click-through on informational queries. Commercial and high-intent queries are far less affected. We help clients adapt by optimising for AI citation, increasing brand mention frequency in LLMs, and shifting content strategy toward queries where humans still click through to websites.

After initial discussion and needs assessment, we provide a tailored quote and formal onboarding. Onboarding covers access setup, baseline auditing, strategic roadmap, KPI alignment and kick-off. Most clients are fully onboarded within 2 weeks.

You'll have a dedicated account manager and direct access to the SEO leads working on your account. Every senior SEO on our team has 10–20+ years of experience. We don't outsource strategy and we don't put junior staff on your account.