Lenovo EMEA
How we transformed Lenovo EMEA's digital presence with a comprehensive marketing hub and SEO strategy that delivered exceptional results.
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Lenovo EMEA Marketing Hub
How we transformed Lenovo EMEA's digital presence with a comprehensive marketing hub and SEO strategy that delivered exceptional results.
- Complete marketing hub design & development
- Strategic SEO implementation & optimization
- Targeted PPC campaigns & lead generation
- Custom brochure & infographic creation
Traffic Growth
+245%
Brochure Downloads
+100%
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO Strategy & Implementation
- PPC Campaign Management
- Design & Development
+245%
Traffic Increase
12,000+
Keywords Ranking
+180%
Revenue Growth
Key Achievements
THE CHALLENGE
Complex Infrastructure, Simplified
Building a comprehensive marketing ecosystem for one of the world's largest technology companies required strategic thinking and flawless execution.
Marketing Hub Development
Design and build a comprehensive marketing hub promoting SDI (software defined infrastructure) and server-level solutions for Lenovo's UK operations.
Content & Design Creation
Produce high-quality content, graphic design, and new brochures covering Nutanix collaboration and cloud infrastructure solutions.
Multi-Channel Marketing
Develop and execute PPC campaigns to promote materials while building a comprehensive SEO strategy for long-term growth.
The Solution
We tackled this complex challenge by breaking it down into manageable phases, ensuring each component worked seamlessly together to create a unified marketing ecosystem.
3
Major Components
24
Month Strategy
The Strategy
Lenovo EMEA Our Strategy
The strategy for Lenovo was to provide a platform to help distribute materials around various aspects of Lenovo SDI. During the campaign, we were to design numerous brochures covering a wide range of server & cloud infrastructure solutions.
The initial campaign after the materials were completed was to run pay per click to generate the first awareness and to promote the marketing hub.
From this - PPC data was collected and is being used as part of the forward SEO campaign to generate traffic around SDI / cloud based solution searches.
We're proactively working now to launch the SEO strategy which will help drive additional brochure downloads & increased awareness & engagement.
The Goals
- Design, Develop and Build the Lenovo Marketing Hub
- Create High Quality Brochures & Media for Distribution
- Generate Interest via Sign Ups
- Increase Traffic Organically & Through PPC
About Lenovo EMEA
Lenovo needs no introduction - one of the globe's LARGEST computer manufacturers with arms across multiple technology divisions from laptops and notebooks through to servers. Lenovo's headquarters is based from Quarry Bay, Hong Kong - however Lenovo operates all over the globe.
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