Pharmacy Online
How we transformed Pharmacy Online's digital presence with strategic SEO that delivered a 420% increase in organic traffic and over £2 million in additional revenue.
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Pharmacy Online Revenue Recovery
How we turned around declining traffic in the competitive pharmaceutical space, delivering 420% organic growth and over £2 million in additional revenue.
- Comprehensive SEO audit & technical optimization
- Pharmaceutical-compliant content strategy
- Product indexing & ranking recovery
- PPC & social media campaign management
Organic Traffic
+420%
Product Sales
+220%
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO Strategy & Implementation
- PPC Campaign Management
- Social Media Marketing
+420%
Organic Traffic Increase
+220%
Product Sales Increase
+122%
Conversion Rate Increase
Key Achievements
THE CHALLENGE
Pharmaceutical Recovery, Compliance First
Turning around declining traffic in the highly competitive and regulated pharmaceutical space, where attention to detail and compliance are critical.
Traffic Decline Recovery
Address declining traffic that had been consistent for more than 2 years, requiring comprehensive audit and strategic intervention.
Regulatory Compliance
Review and revamp content that was sensitive in nature while ensuring full regulatory compliance for medical products.
Product Recovery & Scale
Address product content at scale, recover from historic devaluations, and drive growth in a competitive pharmaceutical space.
The Solution
We performed a comprehensive SEO audit, segmented organic performance data, and built a content production and approval process with a pharmaceutical compliance roadmap.
7
Major Challenges
£2M+
Additional Revenue
The Strategy
Pharmacy Online Our Strategy
Assertive performed a comprehensive SEO audit where we segmented out search console data, organic performance data, page and indexing data. We performed a full technical audit, content audit, link audit, and SERP visibility audit.
Post audit, we put together a strategy, a content production and approval process for content alongside a roadmap for pharmaceutical compliance.
We addressed technical issues, improved indexation and recovered hundreds of products from a non indexed state, ensuring full regulatory compliance.
We ran SEO tests across product and categories via SEO stack, based on correlative improvements we repeated exercises to drive consistent growth.
The Goals
- Improve product sales through website
- Recover rankings around pharmacy / online pharmacy
- Get product categories/medicine categories ranking
- Strengthen brand search volume & authority
About Pharmacy Online
Pharmacy Online is a UK-based online pharmacy that offers a wide range of health and wellness products, including prescription medications, over-the-counter drugs, and various healthcare essentials. Committed to convenience and customer care, they provide a straightforward ordering process. Assertive has been working with Pharmacy Online since 2021 and since, we've driven over £2million in new (additional) revenue with a substantial ROI for the client.
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