Our Story
Assertive: Not Just By Name, But By Nature
Assertive is an international SEO agency with staff globally. We're based out of the UK but we serve clients in international markets. We've been around since 2007.
Trusted by Leading Brands
Our History
From Vision to Reality
- We've been around since 2007
- Strong client retention over a 1, 3 and 5 year period
- Strong demonstrated expertise in SEO, PPC, Social & Conversion
- Full in house team training & skill development programmes
- Proprietary SEO tools (https://www.seo-stack.io)
- Big data approach to SEO
- We have extensive experience working with larger brands & corporate businesses
We've been around a long time – so we've seen the digital marketing agency change significantly – we actively promote internal training & skill development to ensure our clients get the highest quality of work.
What Drives Us
Assertive Overview
Vision
Our vision remains to grow sustainably off the back of organic & brand awareness & to grow a team of marketing professionals who are passionate about their role.
Mission
Our mission is to continue to scale & double operation sizes over the next 2-3 years as well as expanding our offices. We're also strengthening our positions in international markets.
Core Values
Our core values are based on delivering ROI in the most efficient way. We believe in focusing on priority for clients as well as building a team of top tier marketing professionals.
Enterprise Solutions
We Provide Enterprise SEO Solutions
Assertive focuses on supporting medium to large organisation with enterprise SEO solutions, we also support clients with paid marketing, conversion optimisation & auditing.
Since our inception in 2007 we've been able to support large, recognised brands globally including Lenovo, Allianz, BNP Paribas Brands, Virgin, Easy Group, SAGE, Supreme Imports & more.
We've focused as a business on working with medium to larger organisations as typically this is where budgets are sufficient for campaigns to drive strong growth.
View Case Studies
Our Technology
We've Built A Professional SEO SaaS
To help maximise the outcome from any SEO campaign, Assertive embarked on rebuilding Google Search Console + integrating it with smart AI annotations, SEO testing, query counting & more.
We've done this to improve SEO campaign result outcomes & to provide data backed recommendations when it comes to technical SEO, content, link acquisition and SEO testing.
We are strong advocators of using first party data for SEO campaigns – big data = better decisions = better outcomes.
Our tool is SEO stack.
Learn MoreOur People
The Team Behind Assertive
Learn more about the fantastic people who make Assertive what it is.
Daniel Foley Carter
Founder / Senior SEO
Daniel Foley Carter is one of the founders of Assertive. Daniels SEO expertise dates back to 1998/1999 so with over 24+ years of experience Daniel is able to deliver across all aspects of SEO - with strong technical, strategic & analytical skills. Daniel provides internal training for SEOs who join the Assertive team. Daniel founded Assertive after a few years having worked for SEO agencies in London before embarking on his own journey to build a full service agency that's built on performance & delivery.
Carl Panepinto
Senior Account Manager
Carl Panepinto is one of the lead account managers at Assertive - dealing with account management, client satisfaction, reviewing overall delivery as well as business QC. Carl has some SEO experience combined with strong business acumen, strong communication and organisational skills. Carl's background includes affiliate businesses as well as casino & betting site creation - this has helped Carl to better identify opportunities for improvement during client liaison & management.
Meet Our Experts
Kelvin Graham
Writer and Copy Editor
Nely Mihaylova
SEO Specialist / Link Outreach
Hannah O'Neill
SEO Copywriter
Hassan Usmani
HARO & Featured Link Builder
Mike Ruiz
Technical SEO Specialist
George Hill
PPC Specialist
Laura Wakeham
Content Writer
Samantha Carter
Link Specialist
Aly Johnson
Head of Content
Muhammad Usman Siddiqui
Senior SEO Account Manager
Ivy Berezo
SEO Specialist
John Seneca
Lead Developer
John Kyprianou
SEO Lead
Stefan Krčelić
SEO Lead
Susie Davids
Content Writer
Ram Karri
Lead Developer
Our Ecosystem
We Operate A Series of Sub Brands
Assertive operates a series of sub brands including SEO audits IO & SEO stack. The founder (Daniel Foley Carter) also used to run a consultancy which has since been merged into the agency as of 2024.
The ranking snapshots here are to demonstrate our passion for ranking our own assets.
Our sub brands cover different areas of SEO – where SEO Audits IO offers a bespoke, high quality SEO auditing service and where SEO stack provides a tool stack, data warehouse & workflow for SEOs globally.
Across the group we're over 40+ strong and growing year on year.
Our History
Our Journey Through Time
Explore the key milestones that have shaped Assertive from a dream in 2007 to the innovative digital marketing powerhouse we are today.
Assertive was founded
In 2007 Assertive was founded by Daniel Foley Carter and began as a 'dream' whilst Daniel worked for large SEO agencies.
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