Shop Indoor Golf
Full-service SEO partnership for Shop Indoor Golf, growing organic visibility in the highly competitive US market for golf simulators, launch monitors and indoor golf equipment.
Back to Case StudiesCASE STUDY
Shop Indoor Golf Full-Service SEO
A deep-dive SEO audit progressed into a full ongoing SEO strategy covering technical, on-page, content, link acquisition and user engagement workstreams for the US market.
- Full deep-dive SEO audit of shopindoorgolf.com
- Built and executed a full ongoing SEO strategy for the US market
- Fixed technical SEO issues across the site
- Resolved indexing issues and cleaned up non-indexed page reasons
- Eliminated cannibalization between root domain and core product categories
- Addressed content issues across category, product and informational pages
- Delivered link acquisition to drive up domain authority
- Improved user engagement and on-site behavior signals
Market Growth
US
Resolved
Cannib
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO Auditing
- Technical SEO
- On-Page SEO
- Content Strategy
- Link Building & Digital PR
- Conversion & User Engagement Optimization
- Ongoing SEO Consulting
Rankings
Growth
Authority
Built
Engagement
Improved
Key Achievements
THE CHALLENGE
Competitive Vertical, Category Leadership
Shop Indoor Golf operates in one of the most commercially competitive verticals in US ecommerce, going head to head with large specialist retailers and big-box players for queries like "golf simulators," "golf launch monitors" and dozens of related product and category terms.
Technical & Indexing Debt
A long-established ecommerce domain with accumulated technical debt, indexing inefficiencies and weak/duplicated content patterns suppressing ranking potential.
Root vs Category Cannibalization
Cannibalization between the homepage and core product category pages diluted equity and prevented the right URLs from ranking for commercial queries.
Authority Gap vs Competitors
Authority profile needed strengthening to compete with large specialist retailers and big-box players at the top of the SERPs.
The Solution
We delivered a full deep-dive SEO audit covering technical, indexing, content, cannibalization, link profile and user engagement issues, then translated the findings into a prioritized roadmap and executed across all workstreams.
Full
Audit Scope
1
Target URL Per Query
The Strategy
Shop Indoor Golf Our Strategy
The strategy for Shop Indoor Golf began with a full crawl and a deep-dive into Google Search Console data across both domain and URL properties.
We used SEO Stack to process the GSC data at scale, surfacing cannibalization patterns, query-to-URL mismatches, indexing issues and underperforming content clusters that would have been difficult to identify through manual review alone.
Once technical and indexing issues were ruled out and resolved, we moved into active query and page level analysis, identifying both current and legacy cannibalization and resolving each instance with a defined target URL.
From there we executed on content improvements, internal linking, link acquisition and user engagement optimization in parallel, with ongoing measurement against ranking and traffic KPIs in the US market.
The Goals
- Grow organic rankings and traffic in the US market for golf simulators and related commercial queries
- Resolve cannibalization between the root domain and core product categories
- Fix technical SEO issues and clean up non-indexed page reasons
- Build authority through targeted link acquisition
- Improve user engagement and behavioral signals on key landing pages
- Establish Shop Indoor Golf as a category-leading domain for indoor golf equipment in the US
About Shop Indoor Golf
Shop Indoor Golf is a leading US specialist e-commerce retailer for golf simulators, launch monitors, hitting nets, enclosures and related indoor golf equipment, competing nationally against established specialist and big-box retailers in the indoor golf vertical.
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