Meet Our Team
The talented individuals behind Assertive's success. Hover over team members to learn more about their expertise.
Trusted by Leading Brands
Daniel Foley Carter
Founder / Senior SEO
SEODaniel Foley Carter is one of the founders of Assertive. Daniel's SEO expertise dates back to 1998/1999 so with over 24+ years of experience Daniel is able to deliver across all aspects of SEO - with strong technical, strategic & analytical skills.
Carl Panepinto
Senior Account Manager
MANAGEMENTCarl is one of the lead account managers at Assertive - dealing with account management, client satisfaction, reviewing overall delivery as well as business QC.
Kelvin Graham
Writer and Copy Editor
CONTENTKelvin specializes in creating high-quality SEO content and copy that drives organic traffic and conversions.
Nely Mihaylova
SEO Specialist / Link Outreach
SEONely focuses on technical SEO optimization and strategic link building campaigns for our clients.
Hannah O'Neill
SEO Copywriter
SEOHannah creates compelling, SEO-optimized content that engages audiences and drives results.
Hassan Usmani
HARO & Featured Link Builder
SEOHassan specializes in HARO campaigns and building high-quality featured links for our clients.
Mike Ruiz
Technical SEO Specialist
SEOMike focuses on technical SEO audits, site optimization, and resolving complex technical challenges.
George Hill
PPC Specialist
PPCGeorge manages and optimizes pay-per-click campaigns to maximize ROI and drive qualified traffic.
Laura Wakeham
Content Writer
CONTENTLaura creates engaging, high-quality content that resonates with audiences and supports SEO objectives.
Samantha Carter
Link Specialist
SEOSamantha specializes in building high-authority backlinks and developing strategic link acquisition campaigns.
Aly Johnson
Head of Content
CONTENTAly leads our content strategy and oversees the creation of compelling content across all client campaigns.
Muhammad Usman Siddiqui
Senior SEO Account Manager
SEOMuhammad manages complex SEO accounts and ensures delivery of strategic objectives for enterprise clients.
Ivy Berezo
SEO Specialist
SEOIvy specializes in comprehensive SEO strategies and optimization techniques for improved search visibility.
John Seneca
Lead Developer
DEVELOPMENTJohn leads our development team and implements technical solutions to support SEO and client objectives.
John Kyprianou
SEO Lead
SEOJohn leads strategic SEO initiatives and manages complex optimization projects for key client accounts.
Stefan Krčelić
SEO Lead
SEOStefan leads advanced SEO strategies and implements data-driven optimization approaches for client success.
Susie Davids
Content Writer
CONTENTSusie creates compelling content that drives engagement and supports comprehensive SEO strategies.
Ram Karri
Lead Developer
DEVELOPMENTRam leads technical development projects and ensures seamless integration of SEO and development practices.
Siya Hamdi
Development Manager
DEVELOPMENTSiya heads up the development management for Assertive's software development including SEO Stack.
Joe Williams
SEO Lead
SEOJoe Williams is one of the SEO leads at Assertive providing comprehensive SEO support for clients including SEO audits & SEO training.
Hassan Heydari
Lead Developer
DEVELOPMENTHassan is one of Assertive's lead developers, responsible for building out the SEO Stack infrastructure as well as supporting in-house projects.
Divyanshu Abri
Lead Developer
DEVELOPMENTDivyanshu is one of the lead developers working on Assertive projects as well as supporting website development.
What Drives Us
Our team is united by a shared commitment to delivering exceptional results
Every decision is backed by data, research, and measurable outcomes.
Honest reporting, clear communication, and no hidden agendas.
We work as an extension of your team, not a disconnected agency.
We measure success by the growth we deliver for your business.
Want to Work With Us?
Whether you are looking for a partner to grow your business or want to join our team, we would love to hear from you.