Emma Sleep
How we helped Emma Sleep achieve a 30% increase in organic traffic and delivered comprehensive CRO strategies for the award-winning sleep brand.
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Emma Sleep Growth Strategy
How we delivered a 30% increase in organic traffic and comprehensive CRO strategies for Emma Sleep, the award-winning sleep brand.
- SEO strategy & content development
- CRO audit & UX optimization
- Migration consultancy & support
- PPC & social media management
Organic Traffic
+30%
Complete Audit
CRO
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO
- PPC
- Social Media
+30%
Organic Traffic Increase
CRO
Comprehensive Audit
Full
Migration Support
Key Achievements
THE CHALLENGE
Bedding Market, Migration & Growth
Emma Sleep faced declining content performance and market share loss while preparing for a major rebrand from Emma Mattress to Emma Sleep.
Content Performance Issues
Pre-existing content was in decline or underperforming, causing a loss in market share on mattresses.
Brand Migration Complexity
Managing domain migration and rebranding from Emma Mattress to Emma Sleep while maintaining SEO performance.
Technical & Strategic Challenges
Addressing technical audit requirements, domain research, and developing new content strategies.
The Solution
Assertive worked with Emma on identifying pre-existing issues, opportunities, proposing solutions and enacting them including a comprehensive content and CRO strategy.
+30%
Traffic Growth
Full
Migration Support
The Strategy
Emma Sleep Our Strategy
Assertive worked with Emma on a number of different tasks, the overall strategy was to help identify pre-existing issues, identify opportunities, propose solutions & to help enact them.
Assertive helped to analyse the pre-existing site, marketplace & marketshare capitalisation, competitor gap analysis (keyword/content gap) & to review where Emma could do better.
Post audit – we provided recommendations and embarked on a content strategy to help support growth & to capitalise on untapped marketshare, this also involved looking at key mattress, bedding and home affiliate sites.
We supported with a UX/CRO review to help propose solutions and improvements to drive more conversions. We also supported with the migration pre and post rebrand/domain name changes.
The Goals
- Improve product sales through website
- Recover traffic in key areas with supporting content
- Improve conversion rate
- Maintain organic post rebrand / migration
- Better understand users / conversion funnel
- Better understand affiliate site content strategies
About Emma Sleep
Emma Sleep is a leading brand specializing in award-winning sleep products, including mattresses, pillows, and bedding. Known for its innovative mattress-in-a-box concept, Emma offers high-quality sleep solutions. Emma approached Assertive in 2020/2021 to work initially on an audit, and we subsequently helped with content strategy, UXO/CRO strategy, and migration consultancy for their rebrand from Emma Mattress to Emma Sleep.
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