BNP Paribas Cardif
How we transformed BNP Paribas Cardif's digital presence with strategic SEO implementation and platform optimization that delivered exceptional results.
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BNP Paribas Cardif Platform Optimization
How we transformed BNP Paribas Cardif's digital presence with strategic SEO implementation and platform optimization during their Angular transition.
- Technical SEO consultancy & platform optimization
- Angular platform transition support
- User experience optimization & A/B testing
- Comprehensive keyword research & content strategy
Organic Traffic
+27%
Bounce Rate
-51%
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- Technical SEO Consultancy
- Angular Platform Optimization
- A/B Testing Implementation
+27%
Organic Traffic Increase
£0.41
Reduced CPC from £0.87
-51%
Bounce Rate Reduction
Key Achievements
THE CHALLENGE
Angular Migration, SEO Maintained
Navigating a complex platform transition while maintaining SEO performance and improving user experience for one of Europe's leading insurance providers.
Platform Transition Challenge
Help improve organic visibility during website transition to Angular platform, which traditionally presents significant SEO challenges for content indexing.
Complex Framework Integration
Implement SEO strategy without direct website control, finding workarounds for lengthy implementation times and introducing A/B testing to complex framework.
Compliance & Performance
Produce high-standard content meeting compliance requirements while reducing page cannibalization and improving conversion rates.
The Solution
Our adaptive strategy shifted focus to tasks that mattered throughout the project, incorporating best practice into the website design & platform upgrade to directly impact conversion performance.
6
Key Challenges
Angular
Platform Transition
The Strategy
BNP Paribas Cardif Our Strategy
Our strategy was adaptive, meaning that we shifted our focus to tasks that mattered throughout the project. Our goals aligned with client goals & expectations.
Our strategy was to incorporate best practice into the website design & platform upgrade. Best practice would help improve the user experience which would directly impact conversion performance.
We identified many keyword opportunities from thorough keyword research and marketplace research. Using this data, we developed a content strategy to drive traffic through manufacturer pages.
Using multivariate testing the strategy will be to test which landing page orientations & content combinations drive the best performance in terms of conversions.
The Goals
- Provide technical SEO consultancy for platform upgrade
- Perform in-depth keyword research for manufacturer warranties
- Drive improved rankings and traffic growth
- Improve overall marketing campaign performance
About BNP Paribas Cardif
BNP Paribas Cardif is an international insurance company that owns various companies including Warranty Direct. Warranty Direct is an insurance provider offering vehicle warranties, gap insurance & other relevant products. The client was looking to improve organic visibility as well as improving user experience, user journey and improving conversion rates to drive up policy purchases.
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