Orangeries UK Case Study
Orangeries UK specializes in the design, manufacture, and installation of bespoke orangeries, conservatories, and garden rooms. See how Assertive helped Orangeries UK to scale.
Orangeries UK
Orangeries UK specializes in the design, manufacture, and installation of bespoke orangeries, conservatories, and garden rooms. See how Assertive helped Orangeries UK to scale.
Daily non-brand clicks
Increase in enquiries
Improvement in lead quality
Services Performed
- SEO
- PPC
- Social Media
500+
Daily non-brand clicks
85%
Increase in enquiries
Quality
Improvement in lead quality
Services Performed
About Orangeries UK
Orangeries UK is a UK joinery that specialises in the design & manufacture of conservatories, orangeries & other home extension / products. We designed & built the website & launched it. We subsequently drove strong traffic growth for high value queries around orangeries and conservatories.
The Challenge
The UK conservatory, orangery and home improvement market are highly competitive with an array of large brands capitalising on a majority of marketshare.
Our challenge was to take a brand new domain / site & get it to become a prominent source of leads for the client.
Orangeries UK as a brand / domain / website has done exceptionally well in what is a competitive / challenging marketplace.
Our main challenges have been around pushing past larger brands who have significantly more establishment – which, we've managed to do in numerous areas
The Goals
- Improve product enquiries through website
- Improve conversion rate
- Drive traffic growth & capitalise on long-tail
- Help drive organic growth for expanded product ranges
- Help build the brand
The Strategy
Assertive has worked strategically with Country Hardwood & it's brands Orangeries UK, Windows & Doors UK, Prestige Roof Lanterns. Our strategy was to obtain a PMD domain & to build a site designed to engage and convert users.
We focused on building a site that would showcase the products whilst maximising performance organically.
We embarked on building out product categories and running SEO tests to leverage sequential growth in rank for keywords with higher commercial / conversion intent.
Subsequently, we've been able to rank Orangeries UK for a large volume of higher value keywords that have lead to an increase in conversions.
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