Sage.com
A full SEO audit of Sage.com and sub-brands, with strategic review of international SEO, Sitecore configuration and consolidation strategy.
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Sage.com Strategic SEO Audit
How we helped audit the main Sage.com domain and its sub-brands, providing strategic feedback on Sage’s internal SEO approach, performance, site configuration and international setup.
- Full SEO audit of sage.com
- Full SEO audit of futurli
- Strategic review of international SEO strategy
- Strategic review of Sitecore configuration
- SEO recommendations & strategic guidance
Brand Audit
Multi
SEO Review
Intl
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO Consulting
- SEO Auditing
Multi
Brand Coverage
GSC
Deep-Dive
Intl
Performance Review
Key Achievements
THE CHALLENGE
Complex International SEO, Strategic Clarity
Sage operates a large and complex international SEO setup on Sitecore, with multiple sub-domains and independent CTLD domains — leading to cannibalisation between EN variants on root and sub-domains.
Complex Sitecore Configuration
A complex Sitecore implementation across the wider Sage estate made significant SEO changes more difficult to scope and execute at organisation scale.
EN Variant Cannibalisation
Cannibalisation was occurring between EN variants of the website on both root and sub-domains, weakening performance for shared accountancy software queries.
International & Sub-Brand Footprint
Multi-brand, multi-region setup required a coordinated approach to hreflang, consolidation and cannibalising content across regions and languages.
The Solution
We recommended global consolidation of EN with a limited sub-set of exclusions, advised on adjustments to their hreflang strategy, and addressed weak/cannibalising content where underperforming pages were duplicated across regions.
EN
Consolidation
Hreflang
Strategy
The Strategy
Sage.com Our Strategy
The strategy for Sage.com was to first perform a deep-dive on their GSC configuration, looking across domain and URL properties and to export, review and extrapolate the data.
We used SEO Stack to process all of the data and to identify areas where there were content performance issues, cannibalisation (both in EN and across other languages), issues with indexing amongst other issues.
The strategic approach was to first crawl, rule out technical issues, review indexing / non-indexed pages to identify issues and then to go through actively indexed pages/queries to find active and legacy cannibalisation.
From this, we produced an audit with the strategic approach we would take to address the issues across Sage.com and its sub-brands.
The Goals
- Review and feedback on Sage SEO strategy
- Identify and feedback on international SEO issues
- Propose solutions for international SEO and cannibalisation
- Help grow traffic and rankings in international markets for accountancy software
About Sage.com
Sage is a global leader in accounting, payroll and HR software for businesses of all sizes, operating Sage.com alongside a large portfolio of sub-brands and regional domains. The wider Sage estate is built on Sitecore and serves multiple international markets across multiple languages and regions.
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