SCI-MX Nutrition
How we transformed SCI-MX Nutrition's digital presence with a complete website redesign and SEO strategy that delivered a 330% increase in organic traffic.
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SCI-MX Nutrition Website Transformation
How we delivered a complete website redesign and SEO strategy that resulted in 330% organic traffic growth and 65% conversion rate improvement.
- Complete website redesign & development
- Comprehensive SEO strategy & content rewriting
- SCHEMA integration & rich snippets
- User experience optimization & speed improvements
Organic Traffic
+330%
Conversion Rate
+65%
WHAT WE DELIVERED
Services Performed & Key Results
A breakdown of the work delivered and the measurable results achieved.
Services Performed
- SEO Strategy & Implementation
- PPC Campaign Management
- Social Media Marketing
+330%
Organic Traffic Increase
+65%
Conversion Rate Increase
+35%
AOV Increase
Key Achievements
THE CHALLENGE
Website Redesign, SEO Excellence
Delivering an effective SEO strategy alongside a complete website redesign, content rewriting, and infrastructure improvements in the competitive fitness supplement market.
Complete Website Overhaul
Re-design the SCI-MX website with improved user experience, extensive UI/UX improvements, and better content accessibility while maintaining SEO performance.
Competitive Market Strategy
Build links and increase keyword coverage in a highly competitive supplement landscape while driving up rankings for competitive terms.
Dynamic SEO Implementation
Produce a dynamic & adaptive SEO strategy with full content rewriting, SCHEMA integration, and significant speed improvements.
The Solution
We reverse engineered leading supplement websites and built a comprehensive solution combining a redesigned website, content hubs, and aggressive link building.
8
Core Challenges
100+
Rich Snippets
The Strategy
SCI-MX Nutrition Our Strategy
The strategy for Assertive was to fully revamp the SCI-MX website, making it faster, easier to use, more intuitive & better for an end to end customer experience.
We reverse engineered a number of supplement websites to assess the most effective route forward to compete in a highly competitive space. This includes significantly more weighted product pages and better product filtering.
The strategy then became content and link based – building out a plethora of pillar and research pages around protein supplements, diets, healthy eating, training regimes and more.
We were able to substantially increase long-tail traffic and query coverage for SCI-MX which increased rankings and ultimately product sales through the website.
The Goals
- Improve Organic Rankings for Product Based / Research based searches
- Increase Website Engagement & Conversion Rate
- Reduce POGOing (returning to Google)
- Increase Revenue & Brand Awareness
About SCI-MX Nutrition
SCI-MX is an established protein supplements brand with products in lots of mainstream supermarkets including Tesco & Asda. The brand positions itself on high quality protein products including Protein Powers, Shakes, BCAAs etc. From exercise recovery to competition training, there's a SCI-MX product to help anyone achieve their goal. SCI-MX retail products in supermarkets across the UK as well as selling products online.
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