Sitecore SEO Consultancy
Sitecore SEO Consultants
Sitecore powers some of the most complex digital estates in the United States. Search performance on these estates rarely fails because the basics are missing — it fails because of how Sitecore is configured. We are SEO consultants who specialize in XP, XM, XM Cloud, and JSS headless. Hourly consulting from $200 per hour.
Trusted by Leading Brands
SPECIALIST SITECORE SEO CONSULTANTS
How We Work With Your Sitecore Team
We work directly alongside Sitecore developers. We speak the language of renderings, placeholders, pipelines, processors, item templates, and publishing targets. That means our recommendations land in implementation tickets your developers can pick up without translation, and the time between SEO finding and SEO fix shortens significantly.
A typical engagement starts with a platform audit covering your specific Sitecore version, followed by crawl and log file analysis, rendering and component review, personalization and tracking impact assessment, and a prioritized roadmap mapped to your release and publishing cycles.
For brands with strict change management or regulated release processes, we work to your gate structure and document for audit trails. For brands moving faster, we sit in the same Slack or Teams channels as your developers and ship continuously.
- Sitecore SEO consulting from $200 per hour
- Book as few or as many hours as you need
- Consultant allocated within 1-4 hours of booking
- XP, XM, XM Cloud, JSS, multi-site, multi-language
- Pay online or by invoice (enterprise procurement)
Daniel Foley Carter
Founder / Senior SEO
25+ yrs experience
John Kyprianou
SEO Lead
12+ yrs experience
Stefan Krčelić
SEO Lead
10+ yrs experience
Joe Williams
SEO Lead
15+ yrs experience
Muhammad Usman
Senior SEO AM
10+ yrs experience
Mike Ruiz
Technical SEO
10+ yrs experience
Nely Mihaylova
SEO / Link Outreach
10+ yrs experience
Ivy Berezo
SEO Specialist
10+ yrs experience
Hassan Usmani
HARO & Links
10+ yrs experience
Aly Johnson
Head of Content
12+ yrs experience
Hannah O'Neill
SEO Copywriter
10+ yrs experience
Samantha Carter
Link Specialist
10+ yrs experience
Carl Panepinto
Senior Account Mgr
15+ yrs experience
George Hill
PPC Specialist
10+ yrs experience
Kelvin Graham
Writer & Copy Editor
10+ yrs experience
SEO Consulting Hourly Slots
Choose Your Consulting Package
Flexible SEO consulting with better rates for larger commitments. All packages provide the same expert support.
Single Hour Consultation
$250
$200/hour
- 1 hour of expert SEO consulting
- Real-time support via your preferred platform
- Technical SEO guidance
- Content optimization advice
- Link building strategy
- Emergency issue resolution
5-Hour Package
$225/hour
- 5 hours of expert SEO consulting
- 10% discount on hourly rate
- Comprehensive technical SEO review
- Content strategy development
- Link building guidance
- Migration support included
- Multi-platform communication
- Emergency issue resolution
10-Hour Package
$200/hour
- 10 hours of expert SEO consulting
- 25% discount on hourly rate
- Complete SEO audit and strategy
- Advanced technical optimization
- Content planning and optimization
- Link building strategy and execution
- Migration planning and support
- Priority emergency support
All packages provide the same comprehensive SEO support. Bulk packages offer better hourly rates for projects requiring more time.
The Process
How Our SEO Consulting Works
Getting started is quick and easy. Here's how our consulting process works from booking to support.
Book Consulting Hours
Simply select how many hours you would like to book, add to cart and checkout. If you are unsure, get in contact and we can guide you on how many hours we think you'll require.
Checkout & Pay
Add to cart, checkout and pay securely online. We also offer pay by invoice, contact us if you require pay by invoice.
Submit Your Requirements
Tell us what you require assistance with. We'll ask you questions and potentially set up a call or request a scope/brief to understand your needs.
Agree Communication Channels
We'll agree the best communication channels for your project, whether that's Slack, Teams, email, phone or on-site support.
Consultant Allocation
We'll allocate you an SEO consultant best-suited for your requirements and situation, matched to your specific needs.
Support Begins
Your dedicated SEO consultant begins work. If at any time more hours are required we'll let you know, you can book quickly via the website or pay by invoice.
Hourly Sitecore SEO Consulting
Flexible. Expert-Led. Sitecore-Specific.
Book hourly Sitecore SEO consulting sessions or set aside monthly hours to use as needed. Our senior consultants, each with a minimum of 10 years' experience, deliver accurate, Sitecore-specific advice and hands-on support.
Key Features
- Rates start from $250 per hour
- Use hours as and when required
- One-on-one access to an SEO expert
- Support via Email, Slack, or Microsoft Teams
- Book SEO calls to explore issues, challenges, or strategy
- Able to evaluate SEO work, reports, content
- Can support pre-existing teams
- SEO training options
- Can attend board meetings
Common Use Cases
Our flexible SEO consultancy can be used however you need it. Common use cases include:
- Technical SEO audits across XP, XM, XM Cloud
- Personalization SEO governance
- Layout Service & JSS routing audits
- XP to XM Cloud migration planning
- xDB / xConnect Core Web Vitals tuning
- Solr, Coveo & Sitecore Search hygiene
- Multi-site, multi-language hreflang strategy
- Component-level schema markup at scale
- Custom sitemap generation across estates
- In-house Sitecore SEO training
Communication Channels
Our SEO Consultants can be available on:
- On-site and in-premises
- Slack channels
- Teams channels
- Jira, Notion, Monday etc.
- Telegram
- Telephone
- Any other collaboration platform
SEO Consulting Case Study
How We've Helped Riderguide to Recover Lost Traffic & Rankings
Riderguide and their sub-brand Electric Scooter Guide were impacted by numerous Google core updates, losing a significant volume of clicks. We initially provided SEO consulting to help audit content, identify issues with content as well as technical SEO issues.
Using the consulting hours, we were able to advise on issues and provide clear instructions + a brief/strategy on forward actions. The consulting hours were then used to oversee work and subsequently the client has began to make a recovery with ongoing click gains.
During the SEO consultancy hours we provided audit support, analysis and guidance for the client.
Other Clients We've Consulted For
Why Choose Assertive for SEO Consultancy?
Businesses work with Assertive because we do exactly what we advise our clients to do. Our in-house SEO consultants bring deep, hands-on experience and proven results so when you book SEO consultancy with us, you're working with top-tier professionals who know how to deliver.
Here's a glimpse of one of our SEOs ranking #1 organically and in AI-generated answers for “SEO Consultant” we lead by example.
Why Work With Us?
PLATFORM EXPERTISE
Why Sitecore SEO Is Its Own Discipline
Sitecore is not a content management system. It is a Digital Experience Platform built around personalization, multi-channel delivery, and component-level rendering. That architecture creates SEO problems that do not exist on simpler platforms.
Personalization rules can serve different content to crawlers than to users. The default sitemap and redirect modules are limited. Item buckets, wildcard pages, and the Layout Service can produce crawlable URL patterns that bloat the index. Solr, Coveo, and Sitecore Search produce internal search result pages that often get indexed, creating thin content at scale.
xDB and xConnect tracking add request weight that hurts Core Web Vitals if pipeline processors are not configured for performance. The Core, Master, Web database publishing pipeline introduces lag during deploys that affects indexation timing. Headless implementations on Next.js or React introduce hydration, prerender, and routing concerns specific to Sitecore's Layout Service and Experience Edge.
This is why Sitecore SEO is a discipline, not a checklist. Our recommendations cover off-site SEO too, from link building through to digital PR, all wired into how Sitecore actually behaves under enterprise workloads.
Here is our own head of SEO Daniel Foley Carter ranking in the UK market for “SEO Consultant” #1 in AI Overviews & #1 on the SERP.
Sitecore Stacks We Support
- Sitecore XP (Experience Platform)
- Sitecore XM (Experience Manager)
- Sitecore XM Cloud + Experience Edge
- JSS headless on Next.js or React
- Legacy MVC stacks across enterprise
- Sitecore Personalize + xDB rule-based engine
- Solr, Coveo & Sitecore Search
- Multi-site, multi-language portfolios
- 301 Redirect Module & URL governance
What You're Likely Looking For
These are the most common situations Sitecore brands engage us for. Most engagements start with hourly consulting; some scale into ongoing campaign work once we've scoped the gaps.
Most engagements start with hourly consulting; some scale into ongoing campaign work once we've scoped the gaps.
Personalization Fragmenting Ranking Signals
Sitecore Personalize and the older xDB rule-based engine swap content per visitor segment. When this happens at the page level, Google indexes inconsistent versions across crawls. We audit personalization rules and component scope to keep the canonical experience intact for organic search while preserving personalization for real visitors.
Internal Search Results Leaking Into the Index
Solr, Coveo, and Sitecore Search frequently produce indexable result pages with low-value, parameter-driven URLs. We configure robots directives, canonical handling, and faceted navigation rules to remove these from the index without breaking internal search.
Layout Service JSON Exposed to Crawlers
JSS implementations sometimes leave the Layout Service endpoint open to Googlebot, leaking JSON content into Google's index alongside rendered pages. We verify routing, robots configuration, and CDN rules at the Edge layer to prevent these endpoints being crawled.
xDB Tracking Damaging Core Web Vitals
Sitecore's analytics layer can add significant overhead to Time to First Byte if poorly configured. We audit pipeline processors, tracker assembly, and session state handling to reduce that overhead and lift LCP and INP scores across personalized templates.
Multi-Site SEO Conflicts
Sitecore estates often run dozens of brand or regional sites from a single instance. We resolve hostname binding, hreflang configuration, and shared content canonical conflicts that erode rankings across portfolios, plus build sitemap generation that reflects the actual indexable estate.
Migration Loss During XM Cloud Moves
Moving from XP to XM Cloud changes the delivery architecture. Without careful redirect mapping, content path planning, and Experience Edge caching configuration, traffic loss is common in the first few weeks post-launch. We support migration teams from planning through post-launch monitoring.
CASE STUDY
SEO Consulting Success Story
“We used Assertive's SEO consulting to help recover lost traffic”
We hired one of the Assertive SEO consultants (Daniel Foley Carter) to help us with an assessment regarding a loss of traffic after a Google core update. Daniel performed an extensive SEO audit, he identified lots of issues that we weren't aware of.
We booked additional time so that Daniel could support our team as we went through a content and link cleanup. We fixed a load of issues including non-indexed page reasons.
Since, we've started to see our traffic recover. I highly recommend, Daniel was extremely thorough and clearly knowledgeable.
Alina Busby
Apostalegal Casino
See Our Reviews
What clients and professionals say about our SEO expertise
“Solid webinar, 1000 out of 100 very detailed and superior content, highly recommend for anyone.”
Burhanuddin Mazher
“A lot of value from the bundle I bought. It was definitely worth the purchase for growing my SEO knowledge.”
Glen Chamisa
“Really good and detailed run through. I've been working with technical SEOs for 6 years and found this really insightful.”
Liam Porter
“Daniel's SEO courses have been so impactful for me, both theoretically and operational. Insight density is through the roof!”
Karl Eriksson
“Daniel's course is amazing, it was beyond my expectations. This course helps gain at least 2 years of experience.”
Abdelkader Tefridj
“Daniel Foley Carter is The GOAT.”
Vishnu Sharma
“Content is excellent. A lot of deep diving content that gives you multiple ideas how to make your client work better.”
Niko Karppinen
“Daniel's work is unquestionably valuable. He has been sharing his industry insights for quite some time.”
Jalal Ahmed
“Daniel has managed to dumb down complex SEO processes into actionable insights in just a few webinars.”
Daniel Petersen
“Daniel's professionalism and knowledge are outstanding. I recommend his webinars for SEO professionals at all levels.”
Roni Malaska
“Daniel, as always the best, has wonderfully crafted the course which is helpful for digital marketers like us.”
Binila Babu
“Daniel Foley Carter is a master teacher of SEO and should be a primary source for anyone looking to learn the practice.”
Ryan Purkey
“I've learned so much from Daniel. Can't recommend any of his content enough!”
Brian Oddo
“I am very grateful for this SEO course. The depth of knowledge shared is incredible.”
Felipe Monsalve
“Daniel's exceptional expertise shines through. Highly recommended for improving your SEO skills.”
Rumenigo Fernandes
“The authenticity and depth of these webinars enabled me to increase my service costs. Genuine knowledge sharing.”
Justin Snyder
“Practical, non-fluff content covering Google Search Console, audits, and AI integration. Extremely valuable.”
Qaaim Goodwin
“Course quality is outstanding and the content is always up-to-date. Really appreciate the depth.”
Noor Gharib
“We used Assertive's SEO consulting to help recover lost traffic. Daniel was extremely thorough and knowledgeable.”
Alina Busby
“Daniel's webinars offer incredible value. They are amazing. Anyone interested in SEO should check them out.”
Verified Buyer
SEO Consulting Hourly Slots
Choose Your Consulting Package
Flexible SEO consulting with better rates for larger commitments. All packages provide the same expert support.
Single Hour Consultation
$250
$200/hour
- 1 hour of expert SEO consulting
- Real-time support via your preferred platform
- Technical SEO guidance
- Content optimization advice
- Link building strategy
- Emergency issue resolution
5-Hour Package
$225/hour
- 5 hours of expert SEO consulting
- 10% discount on hourly rate
- Comprehensive technical SEO review
- Content strategy development
- Link building guidance
- Migration support included
- Multi-platform communication
- Emergency issue resolution
10-Hour Package
$200/hour
- 10 hours of expert SEO consulting
- 25% discount on hourly rate
- Complete SEO audit and strategy
- Advanced technical optimization
- Content planning and optimization
- Link building strategy and execution
- Migration planning and support
- Priority emergency support
All packages provide the same comprehensive SEO support. Bulk packages offer better hourly rates for projects requiring more time.
Built for Your Situation
Who Our SEO Consulting Helps
Our consulting is used by a wide range of businesses and teams. Here are the most common profiles we support.
In-House SEO Managers Needing a Second Opinion
You know SEO, but you need senior validation on a strategy call, a technical diagnosis, or a sanity check before a big change goes live. Our consultants act as a sounding board for experienced in-house teams who want external expertise without the overhead of a retainer.
Marketing Directors Post-Google Update
Traffic dropped after a core update and your team doesn't know why. You need someone who has diagnosed and recovered from algorithm hits before, not theory, but hands-on experience identifying what changed and what to fix. We've helped dozens of businesses recover.
Startup Founders Without SEO Headcount
You don't have an SEO hire yet and you're not ready for a full retainer. But you need expert guidance on your site structure, content plan, or technical setup before you scale. Our consultants give you senior-level SEO direction without the commitment of a full-time hire.
Enterprise Teams Needing Fractional Senior SEO
Your team handles the day-to-day but needs a senior SEO strategist for complex projects, migration planning, international expansion, or stakeholder reporting. Our consultants plug into enterprise workflows and operate at the level your projects demand.
Businesses Facing Manual Actions or Penalties
Google has flagged your site and you need specialist help fast. Whether it's a manual action, a spam issue, or an algorithmic penalty, our consultants have direct experience diagnosing and resolving these problems and getting sites back on track.
Teams Planning Migrations or Platform Changes
CMS migrations, domain moves, and platform re-builds are high-risk SEO events. One mistake can wipe out years of organic growth. Our consultants provide pre-migration audits, redirect mapping, and post-launch monitoring to protect your traffic.
SEO Consultant vs. SEO Retainer: Which Do You Need?
Not every SEO problem requires a long-term commitment. Here's how to know which makes sense for your situation.
When Hourly SEO Consulting Makes More Sense
You have a specific problem to solve.
Rankings dropped after a core update. A migration went wrong. You've got an indexing issue you can't diagnose. These are defined problems with defined solutions, you need expert hours, not a 12-month contract.
You already have an in-house team.
If you have SEO capability internally but need a senior second opinion, a strategy review, or specialist input on a complex issue, a retainer is overkill. Book the hours you need, get the answer, move on.
You're not ready to commit to a monthly spend.
A retainer typically runs $3,000 to $7,500/month with a minimum 3 to 6 month term. If your budget doesn't stretch to that or you're not at the stage where ongoing SEO execution makes sense, consulting lets you access the same level of expertise without the overhead.
You need a fast turnaround.
Retainers involve onboarding, account setup, and ramp time. Our consultants can be working on your problem within hours of booking.
When a Retainer Makes More Sense
You need ongoing execution, not just advice.
If you need regular content production, link building, technical implementation, and monthly reporting, that's a retainer engagement. Consulting is advisory; a retainer is doing.
You're in a competitive market with long-term ambitions.
Building organic authority in a tough space takes consistent, sustained effort over months. Sporadic consulting hours won't move the needle, a structured programme will.
You don't have internal resource to action recommendations.
Consulting gives you the roadmap. If no one internally can follow it, you need an agency to execute it for you.
The Bottom Line
| Hourly Consulting | SEO Retainer | |
|---|---|---|
| Best for | Specific issues, audits, second opinions | Ongoing growth & execution |
| Commitment | None, book as needed | Typically 3-6 months minimum |
| Cost | From $200/hour | From $3,000/month |
| Speed to start | Same day | 1-2 week onboarding |
| Who does the work | You action it / we advise | We execute it for you |
| Ideal for | In-house teams, one-off fixes | Businesses without SEO resource |
Sitecore SEO Consultancy FAQs
Fractional SEO Leadership
Are You Looking For A Fractional SEO Director / Head of SEO?
A growing number of US businesses, particularly scaling startups, Series A/B companies, and mid-market brands, need senior SEO leadership without the cost of a full-time hire.
A full-time Head of SEO in the US costs $120,000 to $180,000/year in salary alone. A fractional SEO gives you the same strategic leadership, embedded into your team, at a fraction of that cost.
With Assertive, you get a senior SEO consultant who operates as part of your team and not as an external vendor lobbing recommendations over the fence. They attend your planning meetings, work inside your Slack or Teams, brief your developers, review your content team's output, and report directly to your CMO or VP Marketing.
The difference between fractional SEO and standard consulting is depth of involvement. Consulting is episodic, you bring someone in to solve a problem. Fractional is ongoing, someone owns SEO inside your business without being on your headcount.
What's Included
- Dedicated hours per month used however your business needs them
- Attendance at internal meetings, standups, or board sessions
- Direct access via Slack, Teams, or your preferred platform
- Strategy ownership, roadmap, prioritisation, stakeholder reporting
- Oversight of internal teams, agencies, or freelancers
- Available to hire across multiple time zones covering US hours
Our Sitecore SEO Services
What We Do as Sitecore SEO Consultants
These are the engagements we run most often. Any of them can be scoped as hourly consulting or as a fixed-price project, with the same senior consultants delivering the work end-to-end.
Technical SEO audits across XP, XM, XM Cloud
- Rendering output review and Layout Service responses
- Crawl efficiency and internal linking analysis
- Item bucket and wildcard page handling
- Solr, Coveo and Sitecore Search hygiene
- Publishing pipeline and indexation timing review
- Prioritized roadmap mapped to release cycles
Headless and JSS SEO
- Hydration verification across rendered output
- Server-side rendering and prerender checks
- Metadata propagation through Layout Service
- Experience Edge caching configuration
- Routing on Vercel, Cloudflare or custom edge
- Layout Service JSON exposure prevention
Core Web Vitals on Sitecore
- Identifying renderings causing LCP regressions
- Placeholder and component-level INP analysis
- xDB and xConnect pipeline processor tuning
- Tracker assembly and session state optimisation
- Asset delivery and Edge cache strategy
- CLS audits across templated content
Sitemap, indexation & URL governance
- Custom sitemap generation for multi-site estates
- Bucketed item and wildcard page coverage
- Canonical and redirect strategy across templates
- 301 Redirect Module and URL governance
- Personalization SEO governance to prevent fragmentation
- Component-level schema markup at scale
International & multi-site SEO
- Hreflang strategy across language variants
- Hostname binding and multi-site domain strategy
- Shared content canonical resolution
- Regional delivery and language fallback
- Log file analysis for Googlebot crawl behaviour
- Portfolio-level visibility reporting
XP to XM Cloud migration support
- Pre-migration SEO audit on the existing XP estate
- Redirect mapping and content path planning
- Experience Edge caching configuration
- Post-launch monitoring and indexation recovery
- Replatforming to or from Sitecore
- Documentation for regulated change management
Interested in Our SEO Consultancy Services?
If you'd like to learn more or discuss your needs, our friendly digital marketing team is here to help. We've supported businesses across a wide range of industries with their search engine strategies and we'd love to support yours too.
At Assertive, everything we do is tailored. When you work with us, you tap into years of hands-on SEO expertise and a genuine commitment to getting it right.
Expert Guidance
Direct access to seasoned SEO professionals
Flexible Support
Book hours as needed, no long-term contracts
Proven Results
Years of hands-on SEO expertise
Book a Free Call Today
Book a free call with one of our SEO consultants today let's talk.
Knowledge Hub