BigCommerce SEO Consultants
BigCommerce SEO Consultants
Specialist BigCommerce SEO consulting for US e-commerce brands building on the BigCommerce platform. We work across Stencil themes, headless BigCommerce (Catalyst), Multi-Storefront, B2B Edition, and complex faceted navigation. Senior consultants only. Hourly from $200.
Trusted by Leading Brands
SPECIALIST BIGCOMMERCE SEO CONSULTANTS
How We Help Businesses Looking for a BigCommerce SEO Consultant
We offer BigCommerce SEO consulting as a discrete service. Book an hour to debug a specific issue, a five or ten hour block to work through an audit and roadmap, or a full retainer to run a campaign end to end. The same senior consultant works on every hour you book.
BigCommerce is one of the most capable enterprise e-commerce platforms still in the SaaS category. The platform ships strong fundamentals automatic XML sitemaps, 301 redirect manager, configurable URL structure, Akamai Image Manager but alongside long-standing pain points. Setting custom canonical URLs on categories and brands has required theme file edits for years. Brand pages are edited through the Banners section rather than traditional page admin. The default blog installs on a subdomain. Faceted navigation generates thousands of crawlable URL combinations without intervention.
The work is led by Daniel Foley Carter (founder, 25+ years in SEO) and a team of senior consultants with at least 10 years of hands-on experience each. There are no junior account managers, no offshored audit production, and no gatekeeping between you and the person doing the work.
- BigCommerce SEO consulting from $200 per hour
- Single hour, 5-hour or 10-hour blocks
- Most engagements start within 1–2 business days
- Stencil, Catalyst, Multi-Storefront & B2B Edition
- Faceted nav, URL structure, migrations & schema
Daniel Foley Carter
Founder / Senior SEO
25+ yrs experience
John Kyprianou
SEO Lead
12+ yrs experience
Stefan Krčelić
SEO Lead
10+ yrs experience
Joe Williams
SEO Lead
15+ yrs experience
Muhammad Usman
Senior SEO AM
10+ yrs experience
Mike Ruiz
Technical SEO
10+ yrs experience
Nely Mihaylova
SEO / Link Outreach
10+ yrs experience
Ivy Berezo
SEO Specialist
10+ yrs experience
Hassan Usmani
HARO & Links
10+ yrs experience
Aly Johnson
Head of Content
12+ yrs experience
Hannah O'Neill
SEO Copywriter
10+ yrs experience
Samantha Carter
Link Specialist
10+ yrs experience
Carl Panepinto
Senior Account Mgr
15+ yrs experience
George Hill
PPC Specialist
10+ yrs experience
Kelvin Graham
Writer & Copy Editor
10+ yrs experience
SEO Consulting Hourly Slots
Choose Your Consulting Package
Flexible SEO consulting with better rates for larger commitments.
Single Hour Consultation
$250
$250/hour · Pay as you go
- 1 hour of expert BigCommerce SEO consulting
- Real-time support via your preferred platform
- Faceted navigation question or URL structure check
- Search Console anomaly or indexation question
- Redirect manager issue or brand page query
- Emergency issue triage
5-Hour Package
$225/hour · Audit and roadmap
- 5 hours of expert BigCommerce SEO consulting
- 10% discount on hourly rate
- Full audit and prioritized roadmap
- Faceted navigation audit and remediation plan
- URL structure review and category architecture
- Schema coverage and redirect strategy review
- Multi-platform communication
- Hours flexible across days or weeks
10-Hour Package
$200/hour · Best per-hour rate
- 10 hours of expert BigCommerce SEO consulting
- Best per-hour rate
- Migrations, full audits, or Multi-Storefront strategy
- Stencil theme SEO audit and refactor
- Headless BigCommerce / Catalyst architecture review
- Manual action recovery
- Hours roll forward
- Priority emergency support
All packages provide the same expert BigCommerce SEO support. Hours can be drawn down in any increment. No contract beyond the block you purchase.
The Process
How Our SEO Consulting Works
Five steps from first contact to first hour delivered. Most engagements start within 1 to 2 business days.
Send a Brief
Use the contact form or email a short summary of the store, your BigCommerce plan tier, the problem, and what you want from the engagement. Three or four sentences is enough.
Scoping Call (15–30 minutes, free)
A short call to confirm the brief, agree what is in scope, and recommend the right number of hours. If a single hour is enough, we will tell you. If we are not the right fit, we will tell you that too.
Book Hours
You purchase the block that matches the scope. Single hour, five hour, or ten hour. Invoiced before the work starts. We accept card and bank transfer.
Access
You add the consultant to BigCommerce as an admin user (with appropriate role, typically Store Operations or scoped to specific permissions), Search Console, GA4, Stencil CLI access if relevant, and any third-party tools relevant to the work.
Delivery
Work is delivered against the scope agreed in step 2. Async by default, with calls scheduled where they help. You receive a written summary of what was done, what was found, and what comes next.
Hourly BigCommerce SEO Consulting
Flexible. Expert-Led. BigCommerce-Specific.
Book hourly BigCommerce SEO consulting sessions or set aside a block of hours to use as needed. Our senior consultants deliver accurate, platform-specific advice across Stencil, headless, Multi-Storefront, B2B Edition, and the platform behaviors that catch most teams off guard.
Key Features
- Rates start from $250 per hour
- Use hours as and when required
- One-on-one access to an SEO expert
- Support via Email, Slack, or Microsoft Teams
- Book SEO calls to explore issues, challenges, or strategy
- Able to evaluate SEO work, reports, content
- Can support pre-existing BigCommerce teams
- SEO training options for editors and merchandisers
- Can attend board meetings
Common Use Cases
Our flexible BigCommerce SEO consultancy can be used however you need it. Common use cases include:
- Full technical and category-page audits
- Faceted navigation strategy and remediation
- Migration planning to or from BigCommerce
- Stencil theme SEO audit and refactor
- Headless BigCommerce / Catalyst SEO architecture
- URL structure review and re-architecture
- Multi-Storefront canonical and hreflang setup
- Blog subdirectory migration from subdomain
- Manual action recovery
- In-house BigCommerce SEO training
Communication Channels
Our SEO Consultants can be available on:
- On-site and in-premises
- Slack channels
- Teams channels
- Jira, Notion, Monday etc.
- Telegram
- Telephone
- Any other collaboration platform
SEO Consulting Case Study
How We've Helped Clients Recover Lost Traffic & Rankings
Riderguide and their sub-brand Electric Scooter Guide were impacted by numerous Google core updates, losing a significant volume of clicks. We initially provided SEO consulting to help audit content, identify issues with content as well as technical SEO issues.
Using the consulting hours, we were able to advise on issues and provide clear instructions and a strategy on forward actions. The consulting hours were then used to oversee work and subsequently the client has begun to make a recovery with ongoing click gains.
During the SEO consultancy hours we provided audit support, analysis and guidance for the client.
Other Clients We've Consulted For
Why Choose Assertive for BigCommerce SEO Consultancy?
Businesses work with Assertive because we do exactly what we advise our clients to do. Our in-house SEO consultants bring deep, hands-on BigCommerce-specific experience and proven results.
Here's a glimpse of one of our SEOs ranking #1 organically and in AI-generated answers for “SEO Consultant” we lead by example.
Why Work With Us?
PLATFORM EXPERTISE
BigCommerce SEO Is Its Own Discipline
Generic SEO advice fails on BigCommerce because the platform is more opinionated than it appears at first glance. URL structure, canonical handling, blog placement, brand page admin, and faceted navigation all have BigCommerce-specific behavior that does not map cleanly to other platforms.
URL structure has five options with real trade-offs. BigCommerce offers SEO Optimized, Short, Long, Custom, and SEO Optimized Category options across product, category, and web page types. The decision is irreversible without redirects. Multi-category products follow a first-category canonical rule where BigCommerce automatically selects the first category a product is placed in helpful for avoiding duplicates, but a constraint when the auto-selected category is not the commercially relevant one.
Faceted navigation is the most cited BigCommerce SEO issue across published research. Sorting, filtering, and pagination generate thousands of URL combinations on category pages without canonical strategy, robots rules, and theme-level controls. Custom canonical URLs on categories and brands require Stencil theme file editing the platform does not expose a per-page canonical override in the standard admin.
That is why BigCommerce SEO is its own discipline. Our recommendations cover off-site SEO too, from link building through to digital PR, all wired into how BigCommerce actually behaves.
Here is our own head of SEO Daniel Foley Carter ranking in the UK market for “SEO Consultant” #1 in AI Overviews & #1 on the SERP.
BigCommerce Environments We Work In
- BigCommerce Standard, Plus, Pro, and Enterprise plans
- BigCommerce B2B Edition (price lists, customer groups, quote workflows)
- Multi-Storefront (multiple storefronts from one backend)
- Stencil themes (current framework, Stencil CLI, Handlebars helpers)
- Headless via Catalyst (Next.js, launched 2024)
- Headless via BigCommerce for WordPress (WordPress front end)
- Headless via custom GraphQL Storefront API (Next.js, Nuxt, custom)
- MakeSwift (BigCommerce visual page builder)
- Channel Manager (Amazon, eBay, Google, Facebook, TikTok)
- Migrations into BigCommerce (from Magento, Shopify, WooCommerce, Volusion)
- Migrations off BigCommerce (to Shopify Plus, headless, or custom stacks)
What You're Likely Looking For
Most people who land on this page fall into one of six buckets. The right starting point depends on which one fits.
Most engagements start with hourly consulting; some scale into ongoing campaign work once we've scoped the gaps.
BigCommerce Store With Flat or Falling Traffic
The store is built. The catalog is set up. Paid is working. Organic still is not pulling its weight. You want a senior consultant to look at the URL structure, faceted navigation behavior, category page coverage, and what Googlebot actually sees, and tell you where the disconnect is.
Migrating to BigCommerce
Moving from Magento, Shopify, WooCommerce, or a custom commerce platform to BigCommerce. The agency has the build covered. The SEO scope is open. You want someone who has run these migrations before and knows where rankings get lost during the cutover, particularly given BigCommerce's URL structure options, redirect manager constraints, and the theme architecture decisions that affect SEO.
Migrating Off BigCommerce
Moving to Shopify Plus, headless commerce, or another platform because BigCommerce's constraints have hit your limits. We have run migrations in both directions and can advise honestly on whether the move is the right call before planning the technical scope.
Running Into BigCommerce's Faceted Navigation Issues
Per published BigCommerce SEO research, faceted navigation is the most common technical SEO issue on BigCommerce stores. Filters create thousands of URL combinations. Crawl budget burns on low-value variant URLs. Priority pages do not get crawled. You want a consultant who has solved this with canonical strategy, robots rules, and theme-level controls.
Launching a New BigCommerce Store
Pre-launch is the cheapest time to get SEO right. URL structure decisions, category architecture, brand page setup, blog placement (default subdomain or subdirectory), redirect strategy, and schema implementation are decisions easier to make at planning stage than to retrofit later.
Manual Action, Ranking Drop, or In-House Team Support
Search Console is showing a manual action, rankings have dropped across a Core, Spam, or Helpful Content update, or you have a Stencil developer or BigCommerce Partner agency that needs senior independent SEO input. We scope the recovery work or join your Slack and contribute alongside your existing team.
WHAT WE DELIVER
Our BigCommerce SEO Consulting Services
All of the following are deliverable as standalone consulting or as part of a campaign. BigCommerce-specific scope is called out where it matters.
BigCommerce SEO audits
- URL structure audit across product, category, brand, and web page types
- Faceted navigation behavior and crawl budget waste analysis
- Category architecture and brand page setup review
- Blog configuration and subdomain vs. subdirectory assessment
- Schema markup output, redirect manager health, and Stencil theme code review
- Prioritized BigCommerce-specific roadmap, not a 200-page PDF
Migrations to BigCommerce
- Pre-migration audits and redirect mapping via the redirect manager
- URL structure decisions (SEO Optimized, Short, Long, Custom)
- Category architecture and brand page migration planning
- Post-launch crawl monitoring and recovery
- Migrations from Magento, Shopify, WooCommerce, Volusion, and custom commerce
- SEO scope set before development scope, not after
Migrations off BigCommerce
- Migration planning to Shopify Plus, headless commerce, or custom stacks
- Honest input on whether moving is the right call before planning
- Redirect strategy, content parity, and authority consolidation
- Custom canonical, blog subdomain, and schema constraint analysis
- Post-migration crawl monitoring and ranking recovery
- Cross-platform SEO continuity documentation
Faceted navigation strategy
- Canonical strategy for filter, sort, and pagination URL combinations
- Robots rules and Stencil theme-level controls
- Crawl budget consolidation on category and product pages
- Pagination handling for page-2, page-3 URLs without strategy
- Product variant canonical handling and duplicate URL prevention
- Ongoing faceted navigation health monitoring
URL structure & Stencil theme SEO
- URL structure option selection (SEO Optimized, Short, Long, Custom, SEO Optimized Category)
- Multi-category product placement and canonical source of truth documentation
- Brand page SEO via the Banners section and editorial workflow setup
- Blog subdirectory migration from default subdomain
- Stencil template and Handlebars helper SEO audit and improvement
- Custom canonical URL implementation through Stencil theme files
Headless BigCommerce & Catalyst
- Catalyst (Next.js) server-side rendering decisions and schema injection
- Sitemap generation in the front-end for headless builds
- BigCommerce for WordPress SEO configuration
- Custom GraphQL Storefront API build SEO audit
- Multi-Storefront canonical handling and hreflang implementation
- MakeSwift page heading structure and metadata continuity
KNOW THE CONSTRAINTS
Where BigCommerce Stores Quietly Lose Rankings
The issues we find on almost every store we audit. None are fatal. All cost traffic.
Faceted navigation URLs in the index
The single largest source of crawl budget waste on BigCommerce stores. Per published research from SeoProfy, AVADA, and OuterBox, BigCommerce's filter and sort URLs are crawlable by default. Stores with hundreds of products and a dozen filters end up with tens of thousands of indexable thin URLs competing with category and product pages.
Brand pages with default empty content
Brand pages reachable from the navigation but never edited because the admin lives in the Banners section rather than traditional page admin. Empty pages indexed and competing with branded queries. Once you know the convention it is fine until then, brand pages tend to be neglected.
Blog subdomain splitting authority
BigCommerce installs the blog on a subdomain (blog.yourdomain.com) by default. Stores that never moved the blog to a subdirectory accumulate years of blog authority that does not benefit the commercial pages on the main domain. The fix involves moving the blog to a subdirectory with redirect strategy.
Duplicate content from blog listing pages
The default BigCommerce blog listing displays full posts, creating duplicate content between listing and post URLs. The fix involves theme customization to show excerpts only. Per OuterBox's and AVADA's published research, this is a consistent default behavior issue.
Multi-category products with confusing canonical signals
Products placed in multiple categories with SEO Optimized Category enabled, where the auto-selected first category is not the commercially relevant one. Per Orbit Media's published BigCommerce research, this creates URLs that imply a taxonomy structure their products do not follow.
Custom canonicals assumed to be a checkbox
Per AVADA's and OuterBox's published research, setting custom canonical URLs on categories and brands requires Stencil theme file editing on BigCommerce. Editors expecting a per-page canonical field in the page editor find it does not exist. Workarounds through theme files work but require developer time.
CASE STUDY
SEO Consulting Success Story
“We used Assertive's SEO consulting to help recover lost traffic”
We hired one of the Assertive SEO consultants (Daniel Foley Carter) to help us with an assessment regarding a loss of traffic after a Google core update. Daniel performed an extensive SEO audit, he identified lots of issues that we weren't aware of.
We booked additional time so that Daniel could support our team as we went through a content and link cleanup. We fixed a load of issues including non-indexed page reasons.
Since, we've started to see our traffic recover. I highly recommend, Daniel was extremely thorough and clearly knowledgeable.
Alina Busby
Apostalegal Casino
See Our Reviews
What clients and professionals say about our SEO expertise
“Solid webinar, 1000 out of 100 very detailed and superior content, highly recommend for anyone.”
Burhanuddin Mazher
“A lot of value from the bundle I bought. It was definitely worth the purchase for growing my SEO knowledge.”
Glen Chamisa
“Really good and detailed run through. I've been working with technical SEOs for 6 years and found this really insightful.”
Liam Porter
“Daniel's SEO courses have been so impactful for me, both theoretically and operational. Insight density is through the roof!”
Karl Eriksson
“Daniel's course is amazing, it was beyond my expectations. This course helps gain at least 2 years of experience.”
Abdelkader Tefridj
“Daniel Foley Carter is The GOAT.”
Vishnu Sharma
“Content is excellent. A lot of deep diving content that gives you multiple ideas how to make your client work better.”
Niko Karppinen
“Daniel's work is unquestionably valuable. He has been sharing his industry insights for quite some time.”
Jalal Ahmed
“Daniel has managed to dumb down complex SEO processes into actionable insights in just a few webinars.”
Daniel Petersen
“Daniel's professionalism and knowledge are outstanding. I recommend his webinars for SEO professionals at all levels.”
Roni Malaska
“Daniel, as always the best, has wonderfully crafted the course which is helpful for digital marketers like us.”
Binila Babu
“Daniel Foley Carter is a master teacher of SEO and should be a primary source for anyone looking to learn the practice.”
Ryan Purkey
“I've learned so much from Daniel. Can't recommend any of his content enough!”
Brian Oddo
“I am very grateful for this SEO course. The depth of knowledge shared is incredible.”
Felipe Monsalve
“Daniel's exceptional expertise shines through. Highly recommended for improving your SEO skills.”
Rumenigo Fernandes
“The authenticity and depth of these webinars enabled me to increase my service costs. Genuine knowledge sharing.”
Justin Snyder
“Practical, non-fluff content covering Google Search Console, audits, and AI integration. Extremely valuable.”
Qaaim Goodwin
“Course quality is outstanding and the content is always up-to-date. Really appreciate the depth.”
Noor Gharib
“We used Assertive's SEO consulting to help recover lost traffic. Daniel was extremely thorough and knowledgeable.”
Alina Busby
“Daniel's webinars offer incredible value. They are amazing. Anyone interested in SEO should check them out.”
Verified Buyer
Frequently Asked Questions
Everything you need to know about BigCommerce SEO consulting
Platforms We Work Across
SEO Consulting Support
We provide SEO consultancy across every major CMS and DXP. Click through to our specialist sub-services where available, or book general consulting for any platform below.
Talk to a BigCommerce SEO Consultant
Send a Short Brief and We'll Get Back to You
Send a short brief on the store, your BigCommerce plan tier, the goals, and the timeline. We will respond with a 15 to 30 minute scoping call slot, an honest read on whether we are the right fit, and an estimate of the hours your situation needs.
$200 to $250 per hour · No contract · Start within 1–2 business days
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