Shopify SEO Consultancy
Shopify SEO Consultants
Specialist Shopify SEO consultancy for US e-commerce brands. We work on Shopify and Shopify Plus stores at the platform level, from an hour of strategic input to full campaign delivery. Senior consultants only. Hourly from $200.
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SPECIALIST SHOPIFY SEO CONSULTANTS
How We Help Businesses Looking for a Shopify SEO Consultant
We offer Shopify SEO consultancy as a discrete service. Book an hour to debug a specific issue, a five or ten hour block to work through an audit and roadmap, or a full retainer to run a campaign end to end. The same senior consultant works on every hour you book.
Shopify is the fastest path to a serious online store and one of the most opinionated CMS platforms in SEO. Forced URL paths, an auto-generated sitemap, app-driven theme bloat, duplicate content from collection filters, and schema gaps all put a tax on growth that you cannot solve with a checkout app. Our job is to remove that tax.
The work is led by Daniel Foley Carter (founder, 25+ years in SEO) and a team of senior consultants with at least 10 years of hands-on experience each. There are no junior account managers, no offshored audit production, and no gatekeeping between you and the person doing the work.
- Shopify SEO consulting from $200 per hour
- Single hour, 5-hour or 10-hour blocks
- Most engagements start within 1-2 business days
- Shopify, Shopify Plus, headless / Hydrogen
- Shopify Partner Collaborator account access

Daniel Foley Carter
Founder / Senior SEO
25+ yrs experience

John Kyprianou
SEO Lead
12+ yrs experience

Stefan Krčelić
SEO Lead
10+ yrs experience

Joe Williams
SEO Lead
15+ yrs experience

Muhammad Usman
Senior SEO AM
10+ yrs experience

Mike Ruiz
Technical SEO
10+ yrs experience

Nely Mihaylova
SEO / Link Outreach
10+ yrs experience

Ivy Berezo
SEO Specialist
10+ yrs experience

Hassan Usmani
HARO & Links
10+ yrs experience

Aly Johnson
Head of Content
12+ yrs experience

Hannah O'Neill
SEO Copywriter
10+ yrs experience

Samantha Carter
Link Specialist
10+ yrs experience

Carl Panepinto
Senior Account Mgr
15+ yrs experience

George Hill
PPC Specialist
10+ yrs experience

Kelvin Graham
Writer & Copy Editor
10+ yrs experience

SEO Consulting Hourly Slots
Choose Your Consulting Package
Flexible SEO consulting with better rates for larger commitments. All packages provide the same expert support.
Single Hour Consultation
$250
$200/hour
- 1 hour of expert SEO consulting
- Real-time support via your preferred platform
- Technical SEO guidance
- Content optimization advice
- Link building strategy
- Emergency issue resolution
5-Hour Package
$225/hour
- 5 hours of expert SEO consulting
- 10% discount on hourly rate
- Comprehensive technical SEO review
- Content strategy development
- Link building guidance
- Migration support included
- Multi-platform communication
- Emergency issue resolution
10-Hour Package
$200/hour
- 10 hours of expert SEO consulting
- 25% discount on hourly rate
- Complete SEO audit and strategy
- Advanced technical optimization
- Content planning and optimization
- Link building strategy and execution
- Migration planning and support
- Priority emergency support
All packages provide the same comprehensive SEO support. Bulk packages offer better hourly rates for projects requiring more time.
The Process
How Our SEO Consulting Works
Getting started is quick and easy. Here's how our consulting process works from booking to support.
Book Consulting Hours
Simply select how many hours you would like to book, add to cart and checkout. If you are unsure, get in contact and we can guide you on how many hours we think you'll require.
Checkout & Pay
Add to cart, checkout and pay securely online. We also offer pay by invoice, contact us if you require pay by invoice.
Submit Your Requirements
Tell us what you require assistance with. We'll ask you questions and potentially set up a call or request a scope/brief to understand your needs.
Agree Communication Channels
We'll agree the best communication channels for your project, whether that's Slack, Teams, email, phone or on-site support.
Consultant Allocation
We'll allocate you an SEO consultant best-suited for your requirements and situation, matched to your specific needs.
Support Begins
Your dedicated SEO consultant begins work. If at any time more hours are required we'll let you know, you can book quickly via the website or pay by invoice.
Hourly Shopify SEO Consulting
Flexible. Expert-Led. Shopify-Specific.
Book hourly Shopify SEO consulting sessions or set aside monthly hours to use as needed. Our senior consultants, each with a minimum of 10 years' experience, deliver accurate, Shopify-specific advice and hands-on support.
Key Features
- Rates start from $250 per hour
- Use hours as and when required
- One-on-one access to an SEO expert
- Support via Email, Slack, or Microsoft Teams
- Book SEO calls to explore issues, challenges, or strategy
- Able to evaluate SEO work, reports, content
- Can support pre-existing teams
- SEO training options
- Can attend board meetings
Common Use Cases
Our flexible SEO consultancy can be used however you need it. Common use cases include:
- Shopify technical SEO audits
- Collection & filter URL strategy
- Theme & app performance audits
- Migration to/from Shopify & Plus
- Hack, malware & Magecart-style recovery
- Manual action & Google update recovery
- Core Web Vitals on Liquid themes
- Schema, robots.txt.liquid & indexation
- Headless / Hydrogen SEO architecture
- In-house Shopify SEO training
Communication Channels
Our SEO Consultants can be available on:
- On-site and in-premises
- Slack channels
- Teams channels
- Jira, Notion, Monday etc.
- Telegram
- Telephone
- Any other collaboration platform
SEO Consulting Case Study
How We've Helped Riderguide to Recover Lost Traffic & Rankings
Riderguide and their sub-brand Electric Scooter Guide were impacted by numerous Google core updates, losing a significant volume of clicks. We initially provided SEO consulting to help audit content, identify issues with content as well as technical SEO issues.
Using the consulting hours, we were able to advise on issues and provide clear instructions + a brief/strategy on forward actions. The consulting hours were then used to oversee work and subsequently the client has began to make a recovery with ongoing click gains.
During the SEO consultancy hours we provided audit support, analysis and guidance for the client.

Other Clients We've Consulted For




















Why Choose Assertive for SEO Consultancy?
Businesses work with Assertive because we do exactly what we advise our clients to do. Our in-house SEO consultants bring deep, hands-on experience and proven results so when you book SEO consultancy with us, you're working with top-tier professionals who know how to deliver.
Here's a glimpse of one of our SEOs ranking #1 organically and in AI-generated answers for “SEO Consultant” we lead by example.

Why Work With Us?
PLATFORM EXPERTISE
Shopify SEO Is Its Own Discipline
Generic SEO advice fails on Shopify because Shopify is not a generic CMS. The platform makes specific decisions for you. Working inside it takes specific knowledge of where the constraints live and which constraints are worth fighting.
Forced URL paths (/products/, /collections/, /blogs/, /pages/) cannot be removed without a reverse proxy or headless build. The sitemap is auto-generated and not directly editable. robots.txt.liquid allows custom rules but breaks with theme updates if not maintained. Variants share canonicals with parent products, and what gets served to crawlers can drift from what users see.
Theme and app performance compound: most themes ship with code for features the store does not use, and apps inject scripts that compound over the first 12 months of a store's life. Outside Shopify Plus, checkout and account pages are not heavily editable. Every fix has to fit inside Liquid, theme code, app behavior, or Shopify's documented settings.
That is why Shopify SEO is its own discipline, not a checklist. Our recommendations cover off-site SEO too, from link building through to digital PR, all wired into how Shopify actually behaves.

Here is our own head of SEO Daniel Foley Carter ranking in the UK market for “SEO Consultant” #1 in AI Overviews & #1 on the SERP.
Shopify Environments We Work In
- Shopify Basic, Shopify, Advanced
- Shopify Plus (B2B, expansion stores, Shopify Functions)
- Checkout extensibility on Plus
- Headless / Hydrogen on the Storefront API
- Next.js, Nuxt, Remix headless front-ends
- Shopify Markets (international, hreflang, currency)
- Migrations from Magento, BigCommerce, WooCommerce, Wix
- Migrations to Shopify Plus or headless
- Liquid theme code & metafield-driven schema

What You're Likely Looking For
Most people who land on this page fall into one of six buckets. The right starting point depends on which one fits.
Most engagements start with hourly consulting; some scale into ongoing campaign work once we've scoped the gaps.
Your Shopify Store and Organic Traffic Is Flat or Falling
You have invested in the store, the products are good, paid is working, and organic is not pulling its weight. You want a senior consultant to look at the store, find the constraint, and tell you whether the issue is technical, content, structural, or external.
Migrating To or From Shopify
Moving from Magento, BigCommerce, WooCommerce, or a custom build into Shopify, or leaving Shopify for Shopify Plus or headless. Migrations are where stores lose the most traffic and gain the most when planned correctly. You want someone who has run them before.
Apps Hurting More Than They Help
You have stacked review apps, upsell apps, page builders, SEO apps, and personalization tools. The store is slow, schema warnings are showing in Search Console, and you are not sure which app is responsible. You want a structured app audit and a plan.
Manual Action or Unexplained Ranking Drop
Search Console is showing a manual action, or rankings have dropped across a Core, Spam, or Helpful Content update. You want a consultant who has seen the same patterns before and can scope the recovery work realistically.
Launching a New Shopify or Shopify Plus Store
Pre-launch is the cheapest time to get SEO right. You want technical foundations, IA, schema, internal linking, and content templates set up before you go live, not retrofitted after.
In-House Team Needing Senior Input
You have a marketing team or in-house SEO. They are capable but the Shopify-specific decisions need a second set of eyes. You want consultancy hours, joined Slack, and direct access to a senior consultant without paying for a full retainer.
CASE STUDY
SEO Consulting Success Story
“We used Assertive's SEO consulting to help recover lost traffic”
We hired one of the Assertive SEO consultants (Daniel Foley Carter) to help us with an assessment regarding a loss of traffic after a Google core update. Daniel performed an extensive SEO audit, he identified lots of issues that we weren't aware of.
We booked additional time so that Daniel could support our team as we went through a content and link cleanup. We fixed a load of issues including non-indexed page reasons.
Since, we've started to see our traffic recover. I highly recommend, Daniel was extremely thorough and clearly knowledgeable.
Alina Busby
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See Our Reviews
What clients and professionals say about our SEO expertise
“Solid webinar, 1000 out of 100 very detailed and superior content, highly recommend for anyone.”
Burhanuddin Mazher
“A lot of value from the bundle I bought. It was definitely worth the purchase for growing my SEO knowledge.”
Glen Chamisa
“Really good and detailed run through. I've been working with technical SEOs for 6 years and found this really insightful.”
Liam Porter
“Daniel's SEO courses have been so impactful for me, both theoretically and operational. Insight density is through the roof!”
Karl Eriksson
“Daniel's course is amazing, it was beyond my expectations. This course helps gain at least 2 years of experience.”
Abdelkader Tefridj
“Daniel Foley Carter is The GOAT.”
Vishnu Sharma
“Content is excellent. A lot of deep diving content that gives you multiple ideas how to make your client work better.”
Niko Karppinen
“Daniel's work is unquestionably valuable. He has been sharing his industry insights for quite some time.”
Jalal Ahmed
“Daniel has managed to dumb down complex SEO processes into actionable insights in just a few webinars.”
Daniel Petersen
“Daniel's professionalism and knowledge are outstanding. I recommend his webinars for SEO professionals at all levels.”
Roni Malaska
“Daniel, as always the best, has wonderfully crafted the course which is helpful for digital marketers like us.”
Binila Babu
“Daniel Foley Carter is a master teacher of SEO and should be a primary source for anyone looking to learn the practice.”
Ryan Purkey
“I've learned so much from Daniel. Can't recommend any of his content enough!”
Brian Oddo
“I am very grateful for this SEO course. The depth of knowledge shared is incredible.”
Felipe Monsalve
“Daniel's exceptional expertise shines through. Highly recommended for improving your SEO skills.”
Rumenigo Fernandes
“The authenticity and depth of these webinars enabled me to increase my service costs. Genuine knowledge sharing.”
Justin Snyder
“Practical, non-fluff content covering Google Search Console, audits, and AI integration. Extremely valuable.”
Qaaim Goodwin
“Course quality is outstanding and the content is always up-to-date. Really appreciate the depth.”
Noor Gharib
“We used Assertive's SEO consulting to help recover lost traffic. Daniel was extremely thorough and knowledgeable.”
Alina Busby
“Daniel's webinars offer incredible value. They are amazing. Anyone interested in SEO should check them out.”
Verified Buyer

SEO Consulting Hourly Slots
Choose Your Consulting Package
Flexible SEO consulting with better rates for larger commitments. All packages provide the same expert support.
Single Hour Consultation
$250
$200/hour
- 1 hour of expert SEO consulting
- Real-time support via your preferred platform
- Technical SEO guidance
- Content optimization advice
- Link building strategy
- Emergency issue resolution
5-Hour Package
$225/hour
- 5 hours of expert SEO consulting
- 10% discount on hourly rate
- Comprehensive technical SEO review
- Content strategy development
- Link building guidance
- Migration support included
- Multi-platform communication
- Emergency issue resolution
10-Hour Package
$200/hour
- 10 hours of expert SEO consulting
- 25% discount on hourly rate
- Complete SEO audit and strategy
- Advanced technical optimization
- Content planning and optimization
- Link building strategy and execution
- Migration planning and support
- Priority emergency support
All packages provide the same comprehensive SEO support. Bulk packages offer better hourly rates for projects requiring more time.
Built for Your Situation
Who Our SEO Consulting Helps
Our consulting is used by a wide range of businesses and teams. Here are the most common profiles we support.
In-House SEO Managers Needing a Second Opinion
You know SEO, but you need senior validation on a strategy call, a technical diagnosis, or a sanity check before a big change goes live. Our consultants act as a sounding board for experienced in-house teams who want external expertise without the overhead of a retainer.
Marketing Directors Post-Google Update
Traffic dropped after a core update and your team doesn't know why. You need someone who has diagnosed and recovered from algorithm hits before, not theory, but hands-on experience identifying what changed and what to fix. We've helped dozens of businesses recover.
Startup Founders Without SEO Headcount
You don't have an SEO hire yet and you're not ready for a full retainer. But you need expert guidance on your site structure, content plan, or technical setup before you scale. Our consultants give you senior-level SEO direction without the commitment of a full-time hire.
Enterprise Teams Needing Fractional Senior SEO
Your team handles the day-to-day but needs a senior SEO strategist for complex projects, migration planning, international expansion, or stakeholder reporting. Our consultants plug into enterprise workflows and operate at the level your projects demand.
Businesses Facing Manual Actions or Penalties
Google has flagged your site and you need specialist help fast. Whether it's a manual action, a spam issue, or an algorithmic penalty, our consultants have direct experience diagnosing and resolving these problems and getting sites back on track.
Teams Planning Migrations or Platform Changes
CMS migrations, domain moves, and platform re-builds are high-risk SEO events. One mistake can wipe out years of organic growth. Our consultants provide pre-migration audits, redirect mapping, and post-launch monitoring to protect your traffic.
Shopify SEO Consultancy FAQs
Our Shopify SEO Services
Our Shopify SEO Consultancy Services
These are the engagements we run most often. Any of them can be scoped as hourly consulting or as a fixed-price project, with the same senior consultants delivering the work end-to-end.
Shopify SEO audits
- Liquid template review and theme code audit
- App load order analysis and performance impact
- Core Web Vitals breakdown (LCP, INP, CLS)
- Collection page coverage and indexation review
- Schema validation and robots.txt.liquid inspection
- Prioritized roadmap, not a 200-page PDF
Migrations & headless / Hydrogen
- Pre-migration audits and redirect mapping
- Content parity checks and staging crawl envs
- Migrations from Magento, BigCommerce, WooCommerce
- Shopify to Shopify Plus replatforming
- Hydrogen, Next.js & Storefront API headless builds
- Post-launch indexation monitoring
Collection & product page strategy
- Collection pages that rank for category terms
- Filter handling, pagination & content placement
- Product templates with metafield-driven schema
- FAQ structures and internal linking blocks
- Review integration that respects Google guidelines
- Scales from 100 SKUs to 10,000
Hack, malware & manual action recovery
- Compromised collaborator/staff account remediation
- Magecart-style card skimmer detection in theme
- Hacked content & user-generated spam recovery
- Structured data manual action cleanup
- Indexation cleanup of injected spam URLs
- Reconsideration requests where applicable
Core Web Vitals & app audits
- Theme audits and unused-code stripping
- App script analysis and load-order tuning
- Image and font handling optimisation
- INP debugging on mobile
- Render-blocking resource removal
- Theme refactors via version control, not live edits
Shopify Markets & training
- Hreflang implementation and validation
- Currency handling and regional collections
- Shopify Markets configuration & cleanup
- Workshops on Shopify SEO fundamentals
- Liquid basics for marketers
- App evaluation frameworks for in-house teams
Interested in Our SEO Consultancy Services?
If you'd like to learn more or discuss your needs, our friendly digital marketing team is here to help. We've supported businesses across a wide range of industries with their search engine strategies and we'd love to support yours too.
At Assertive, everything we do is tailored. When you work with us, you tap into years of hands-on SEO expertise and a genuine commitment to getting it right.
Expert Guidance
Direct access to seasoned SEO professionals
Flexible Support
Book hours as needed, no long-term contracts
Proven Results
Years of hands-on SEO expertise
Platforms We Work Across
SEO Consulting Support
We provide SEO consultancy across every major CMS and DXP. Click through to our specialist sub-services where available, or book general consulting for any platform below.
Book a Free Call Today
Book a free call with one of our SEO consultants today let's talk.
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