Professional PPC Services
We Help Businesses Get Significantly Better Results from Their PPC Campaigns
High performance PPC agency services to help your business increase conversion, lower conversion costs & to generate stronger ROI with revenue focused PPC management.
Global Brands Trust Assertive
Results-Driven PPC Agency
Turn Every Click Into Pipeline Growth
Assertive provides specialist PPC services designed to help businesses drive growth. We focus extensively on building & optimising PPC campaigns to maximise conversion and reduce/eliminate wasted spend. We blend high-level PPC expertise with UI & conversion optimisation to maximise revenue whilst reducing cost per conversion.
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Revenue Growth
ROI
Maximised
CPA
Reduced
Scale
Sustainable
in
Pay Per Click Solutions for Google, Bing & Social
We help clients with their paid social needs across Google & Microsoft Ads, Merchant center, paid social such as Meta Ads, LinkedIn Ads, Youtube Ads, TikTok Ads & more.
We offer full campaign builds, audits, optimisations and day to day running of campaigns.
We Take Over We Find Quick Wins & Drive Noticeable Improvements in Weeks!
Clients globally choose Assertive to audit, optimise and run their pay per click campaigns because our team of highly skilled specialists truly understand how to get results consistently time and time again. We're always looking for opportunities to help clients generate more revenue with lower CaC.
Ads
23 opportunities found!
Audiences
5 opportunities found!
Keywords
4 opportunities found!
Bids
11 opportunities found!
PPC Services
We offer a comprehensive PPC service offering
helping businesses with pay per click management for traditional search, shopping, display, social as well as remarketing & retargeting.
Paid Search (Google & Microsoft Ads)
Capturing high-intent demand from users actively searching for specific products or services.
Shopping and eCommerce Management
Optimizing product feeds and managing Google Shopping or Performance Max campaigns for online retailers.
Display Advertising
Placing visual banner ads across partner websites to build brand awareness or target specific demographics.
Remarketing/Retargeting
Re-engaging past website visitors with tailored ads to encourage them to return and complete a conversion.
Paid Social (Meta, LinkedIn, TikTok)
Driving awareness and leads through interest-based targeting and visual ad formats on social platforms.
Video Advertising
Managing YouTube ads or short-form video campaigns to capture attention through engaging storytelling.
Case Study
Real Results, Real Growth
Orangeries UK
Bespoke Orangeries & Conservatories
£25
CPA Achieved
6%
Conversion Rate
High
Quality Leads
The Client
Orangeries UK is a UK based joinery that specialises in the design, build and installs of bespoke orangeries and conservatories.
The Challenge
Operating in a highly competitive market with conservatories - the objective was to maximise lead throughput whilst maintaining quality.
Work We Did
- PPC Campaign Setup and Management
- Ongoing User Experience Optimisation
- Conversion Rate Optimisation
The Problem
Why PPC Campaigns Fail
These are the common pitfalls that drain budgets and kill ROI for businesses working with underperforming agencies.
The "Black Box" of Automated Bidding
Many agencies rely entirely on Google's "Performance Max" or AI-driven bidding without proper oversight. This leads to your budget bleeding into low-quality display networks or "junk" placements that look good on paper but never actually drive revenue.
The Symptom: You see high click volume but zero impact on your bottom line.
Broken Attribution & Conversion Blind Spots
Poorly configured tracking is a silent killer. Inefficient campaigns often suffer from "double-counting" conversions or failing to track high-value offline actions like phone calls and CRM-closed sales.
The Symptom: Your Google Ads dashboard shows 50 leads, but your sales team says they only received 10.
"Broad Match" Budget Bleed
Without a rigorous negative keyword strategy, poorly managed accounts often use broad match keywords that trigger ads for completely irrelevant searches. You end up paying for clicks from people who have no intent to buy your specific product or service.
The Symptom: Your search term report is filled with "DIY," "Free," or competitor terms you never intended to bid on.
The Message-to-Page Disconnect
Many managers focus only on the ad and ignore where the user lands. Sending high-intent traffic to a generic homepage or a cluttered, slow-loading page destroys your Quality Score and raises your Cost-Per-Click (CPC).
The Symptom: A high Click-Through Rate (CTR) but an alarmingly high bounce rate on your website.
Vanity Metric Obsession
Inefficient agencies hide behind "vanity metrics" like Impressions and Clicks to mask a lack of actual ROI. They celebrate a 10% increase in traffic while your Customer Acquisition Cost (CAC) is actually skyrocketing.
The Symptom: Monthly reports that focus on "Brand Awareness" instead of "Revenue Growth" or "Qualified Leads".
Creative Stagnation ("Set it and Forget it")
PPC is not a one-time setup. Poorly managed campaigns suffer from "ad fatigue" because the agency fails to run continuous A/B tests on ad copy, headlines, and visuals.
The Symptom: A campaign that performed well for the first three months but has seen a steady, unexplained decline ever since.
Our Method
The Proprietary Process
A systematic approach that transforms underperforming accounts into revenue-generating machines.
Step 1: Deep Audit
We Perform Deep PPC Campaign Audits
Our team works tirelessly to identify PPC campaign issues, poor performance, conversion issues, tracking issues, bidding strategy issues and more. We find leaks in the funnel as well as looking at where high levels of abandonment occur. Our PPC audits don't just look at the campaign, they look at where traffic is being sent too i.e. landing pages / entry funnels and more.
What's Included:
Platform Expertise
We're a Full Service PPC Agency
We provide pay per click & paid management for all major platforms including Google Ads, Google Display & Shopping, Youtube, Microsoft Ads as well as remarketing & retargeting services for clients.
Google Search Ads
Dominate high-intent search queries with precision targeting and compelling ad copy.
Google Display Network
Reach your audience across millions of websites with visually engaging display campaigns.
Google Shopping
Drive e-commerce sales with optimized product feeds and smart shopping campaigns.
Microsoft (Bing) Ads
Tap into the often-overlooked Bing audience with lower CPCs and higher conversion rates.
YouTube Advertising
Engage audiences with compelling video content on the world's second-largest search engine.
Remarketing & Retargeting
Re-engage visitors who didn't convert and bring them back to complete their journey.
PPC ROI Calculator
How Much You Could Save & Generate
Use our PPC ad spend / conversion rate calculator to see how much you could save / generate with an improved conversion rate. Even small improvements in conversion rate can make a dramatic improvement to campaign performance.
Your Current Numbers
Your Potential Results
*Improving conversion rate from 3% to 5% = 67% more leads
Get Your Custom ProjectionThe Transformation
Before vs. After Optimization
See the difference professional PPC management makes to your account structure.
Messy Account Structure
📁 Campaign: "All Products"
Ad Group: 500+ keywords ❌ Too broad
Ad Group: Mixed match types ❌ No control
Ad Group: No negatives ❌ Wasted spend
Result: 2.1% CTR | $45 CPA | 1.2x ROAS
Optimized Account Structure
📁 Alpha Campaign
✓ Exact match winners
✓ High-intent keywords
✓ Aggressive bidding
📁 Beta Campaign
✓ Broad match testing
✓ Discovery keywords
✓ Controlled budget
Result: 5.8% CTR | $18 CPA | 4.2x ROAS
2.1%
5.8%
Click-Through Rate
$45
$18
Cost Per Acquisition
1.2x
4.2x
Return on Ad Spend
Watch: Our PPC Strategy Walkthrough
12 min • See exactly how we transform accounts
Professional Pay Per Click Solutions
How We Help Businesses Grow
Assertive blends high level PPC expertise with effective campaign management, intelligent automations for data analysis, user experience optimisation, A/B testing & heatmapping/click mapping to maximise performance.
We perform a PPC Campaign Audit
We perform a website/UX Audit
We build performance strategies at PPC campaign level and at website level
We help refine landing pages, conversion funnels & work to reduce abandonment
We optimise, manage, analyse & refine campaigns on the go to reduce CaC & improve return on ad spend
Case Studies
Real Results, Real Revenue
We don't just talk about results. We deliver them. Here's proof.
Fashion Retailer
Transformed a struggling Google Shopping campaign into a 7-figure revenue driver through feed optimization and smart bidding strategies.
B2B Software
Restructured their account with Alpha/Beta campaigns, resulting in dramatically lower CPL while maintaining lead quality.
Law Firm
Implemented hyper-local targeting and call tracking to triple qualified case inquiries while cutting acquisition costs in half.
Testimonials
What Our Clients Say
Don't take our word for it. Here's what our clients have to say about working with us.
“They found $40k in wasted spend in the first week. That audit alone paid for a year of their services.”
Sarah Mitchell
VP of Marketing, TechFlow Inc.
“Finally, an agency that speaks in revenue, not impressions. Our pipeline has never been healthier.”
Marcus Chen
CEO, ScaleUp SaaS
“The transparency is unreal. We see every change, every dollar, every result. No more guessing.”
Jennifer Brooks
Director of Growth, E-Comm Direct
“We went from 12 leads/month to 67 in 90 days. Same budget. Just smarter management.”
David Park
Owner, Park Legal Group
“Our previous agency ghosted us for weeks. These guys send weekly reports and are always available.”
Amanda Torres
Marketing Manager, HealthFirst
“The ROI calculator was conservative. We actually saw 60% improvement, not 40%.”
Robert Kim
Founder, FitnessPro
4.9
Average Rating
150+
Happy Clients
$50M+
Revenue Generated
The Anti-Agency
We're Different. Here's Why.
We built this agency to fix everything that's broken about the traditional agency model.
Traditional Agencies
Our Approach
FAQ
Questions? We've Got Answers.
Everything you need to know about working with us.
Ready to Stop Wasting Ad Spend?
Get a free, no-obligation audit of your PPC accounts. We'll show you exactly where you're losing money and how to fix it.