LLM Visibility Optimisation
Your customers are asking AI instead of Google. Is your brand part of the answer?
Billions of conversational searches & queries are now happening inside LLMs. When someone asks ChatGPT, Copilot, Claude, Gemini or Perplexity for a recommendation, a comparison, or advice in your industry, your brand is either being cited or it isn't. We make sure it is.
Global Brands Trust Assertive
LLM Visibility Specialists
We Help Brands Appear in more AI Searches + More Prominently
Assertive provides specialist LLM visibility optimisation services designed to help businesses get cited, recommended, and referenced across AI assistants. We focus on structuring your content, authority signals, and digital presence so that ChatGPT, Gemini, Copilot, Claude, and Perplexity consistently surface your brand when your audience asks questions in your industry.
LLM Visibility Specialists
Get Your Brand Cited in AI / Large Language Models Now
We help businesses like yours to ensure their brand, product and/or service offering is cited more prominently across various mainstream large language models. Using a combination of high quality technical SEO & brand building we're able to help increase not only citation frequency (how many times your offering/brand gets mentioned) but also prominence & even context.
The Way People Shop, Find Services & Engage Online is Changing
We help businesses drive product, service & brand awareness directly through LLM optimization
so that your business generates more revenue & owns more market share of LLM searches.
In 2025 over 5bn searches happened across major LLMs / AI searches. The way people find businesses is evolving from browsing to agentic commerce. Users globally are shifting search habits, from traditional search with 10 blue links we're seeing more and more users turn to AI for everything from product suggestions to service providers. If your business isn't being cited properly or prominently, you'll potentially miss out on share of search.
5bn+
LLM Searches in 2025
More than 5 billion searches were conducted on LLMs in 2025 and that number is set to grow significantly in 2026 as AI adoption accelerates globally.
AI-First
Product Research
Increasing numbers of consumers and B2B buyers now research products and services via AI assistants before making a purchase decision online.
3.5x
Higher Conversion
Shoppers are 3.5x more likely to buy from a highly cited brand with positive solution, product, and brand sentiment across AI-generated responses.
Beyond
Product Searches
LLM adoption is expanding across not just product-based searches but even for local business searches making AI visibility critical for every type of business.
Key Insight
Over 100 million searches for products + services occur on LLMs
And that's just one platform. When you include Gemini, Copilot, Claude, and Perplexity, the shift from traditional search to conversational AI is accelerating faster than most businesses realise.
Our LLM Optimisation Services
A comprehensive suite of services designed to maximise your brand's visibility, citations, and performance across AI-powered search.
LLM SEO & Citations
- We help brands get their products and brands cited in LLMs
- We ensure full technical compliance for LLMs
- We help LLMs to understand brand, product, service offering
- We perform a citation and sentiment audit
- We evaluate content citation
- We analyse content salience
Content & Citation Optimisation
- Review of your existing content for "citation value" is it structured, authoritative, and accessible in ways LLMs favour?
- Assessment of whether LLMs can actually access and crawl your content (robots.txt, rendering, structured data)
- Identification of content gaps where creating authoritative resources would increase your likelihood of being cited
- Optimisation of content signals that influence LLM training data and RAG pipelines
LLM Research
- We help identify LLM competitors
- We provide brand performance reports
- We build custom GA4 dashboards
- We look at citation frequency vs traffic vs purchases
- We look at RAG / grounding query coverage
Visibility across every AI assistant that matters
We optimise your presence across the full spectrum of AI platforms your audience is using today.
ChatGPT (OpenAI)
The largest consumer AI assistant by user base
Microsoft Copilot
Embedded across Microsoft 365, Bing, and Edge with massive enterprise reach
Google Gemini
Integrated into Google Search (AI Overviews), Android, and Workspace
Claude (Anthropic)
Growing rapidly in enterprise and professional use cases
Perplexity
The AI-native search engine where every answer includes source citations
Meta AI
Embedded across WhatsApp, Instagram, and Facebook
As new models launch and existing ones update, we continuously adapt our approach. Your visibility strategy stays current even as the AI landscape evolves.
LLM Optimization Services for businesses who need their products, service and offerings recommended to end users.
LLM visibility optimisation delivers the most impact for businesses where discovery, consideration, and authority drive revenue.
Brands competing for consideration
If your target audience is comparing options, you need to be in the AI-generated shortlist
Service businesses
When someone asks "best [your service] in [location/category]," you need to be cited
SaaS & technology companies
Technical buyers are using AI to research, compare, and shortlist tools
E-commerce & D2C brands
Product recommendations from AI assistants are becoming a significant discovery channel
Professional services
Firms where authority and reputation directly drive revenue
Any business investing in content marketing
If you're already creating content, you should ensure it's working across AI channels too
LLM Visibility Specialists
We Help You Understand Where Your Brand Is Positioned
Here at Assertive, we perform a landscape and brand visibility analysis to understand where your brand sits in respect of visibility / mentions / impressions across all major LLMs.
We audit, evaluate and produce insights / analysis and reports to help clients understand where they sit, what opportunity exists and what each competitors appearances look like over time.
Start LLM Optimization with a Visibility Audit
Understand exactly where your brand stands across AI assistants and where the biggest opportunities lie.
Brand Citation Report
How often and how accurately you're mentioned across the top LLMs for your target queries
Competitor Comparison
Side-by-side visibility benchmarking against your key competitors
Content Accessibility Check
Can LLMs actually access and process your content? Technical crawlability and indexation review
Citation Gap Analysis
High-value queries where you should be cited but aren't and what to do about it
Opportunity Score
A prioritised view of where the biggest visibility gains are, ranked by business impact
How Our LLM Optimization Service Works
A structured, repeatable process for building and scaling your AI visibility
Discovery & Audit
- Map your target audience's AI queries and conversations
- Benchmark your current LLM visibility across all major platforms
- Assess content accessibility and citation readiness
- Deliver your audit report with prioritised recommendations
Optimisation & Content Strategy
- Implement technical fixes for content accessibility
- Develop and optimise content specifically designed for LLM citation
- Enhance existing high-authority content for improved citation value
- Build structured data and authority signals that LLMs rely on
Monitoring & Growth
- Ongoing visibility tracking across LLMs
- Monthly reporting on citation frequency, accuracy, and competitive position
- Iterative content development based on emerging query patterns
- Proactive adjustments as LLM models update and evolve
LLM SEO is Crucial for Brands Looking to Grow / Scale & Adapt to Shifting Searches
The window to establish your brand's authority in AI-generated answers is narrowing. Here's why acting now matters.
LLMs are being trained and updated continuously the brands that establish authority now will be harder to displace later
Unlike SEO where rankings shift frequently, LLM citation patterns tend to be stickier once established
AI adoption is accelerating the percentage of your audience using AI assistants is growing monthly
Your competitors are either already doing this or about to start
Frequently Asked Questions
Common questions about LLM visibility optimisation
While traditional SEO focuses on ranking in search engine results pages, LLM optimisation focuses on ensuring your brand is cited and recommended within AI-generated responses. The strategies overlap but require different approaches to content structure, authority signals, and technical implementation.
No ethical provider can guarantee specific citations in LLMs. What we can guarantee is a systematic, data-driven approach that maximises your likelihood of being cited by optimising every factor within your control content quality, authority signals, technical accessibility, and brand presence.
We use a combination of automated monitoring tools, manual testing across all major LLM platforms, and custom dashboards that track citation frequency, accuracy, and sentiment for your target queries over time.
Initial improvements in content accessibility and technical compliance can show results within weeks. Building sustained citation authority typically takes 3-6 months, depending on your current digital presence and competitive landscape.
In most cases, we optimise and enhance your existing content rather than replacing it. We focus on restructuring content for better LLM comprehension, improving authority signals, and filling content gaps all while maintaining your brand voice.
Brand accuracy correction is a core part of our service. We work to improve the signals that LLMs use to understand your brand, ensuring the information they surface is accurate and reflects your actual offerings and positioning.
No LLM optimisation complements your SEO strategy. Strong SEO fundamentals actually support LLM visibility, and many of the optimisations we implement benefit both channels. We recommend running both in parallel for maximum impact.
This depends on your audience and sector. We assess which platforms your target audience is using most and prioritise accordingly. For most B2B companies, ChatGPT, Copilot, and Perplexity are critical. For consumer brands, ChatGPT and Gemini tend to dominate.
Find out how your brand appears in AI before your competitors do
Your free LLM visibility audit reveals exactly where you stand across ChatGPT, Gemini, Copilot, Claude, and Perplexity and where the biggest opportunities are.